eBay Your Business: Maximize Profits and Get Results

Overview

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll ...
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Overview

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.

Janelle Elms (Kirkland, WA) is an instructor with eBay University, training users across the nation on how to improve and maximize their success with the world’s top auction site. Along with teaching eBay seminars through eBay University and Discover University (a Seattle continuing education center), Janelle consults with individuals and businesses on how to utilize eBay within their business plans to increase profits.Michael Bellomo (Irvine, CA) Michael is an experienced author with 10 books under his belt, including Linux Blueprints, Windows 2000 Administration for Dummies, and Itanium Rising, a business-tech book ghostwritten with Jim Carlson, the former VP of Hewlett Packard. Michael has been interviewed at the Waterside Publishing Conference, and his work has been published in eight languages. Joel Elad (Irvine, CA) holds an MBA from UC Irvine with an emphasis in Entrepreneurship and IT. Prior to his MBA work Joel spent more than six years as an IT Specialist and Project Manager for IBM Global Services. Joel was one of the participants in eBay's first-ever focus group in 1997, and he continues to contribute tovarious studies and focus groups on eBay use; he also leads eBay workshops for small businesses.

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Product Details

  • ISBN-13: 9780072257113
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/1/2004
  • Pages: 384
  • Product dimensions: 7.42 (w) x 9.18 (h) x 0.75 (d)

Meet the Author

Janelle Elms (Kirkland, WA) is an instructor with eBay University, training users across the nation on how to improve and maximize their success with the world’s top auction site. Along with teaching eBay seminars through eBay University and Discover University (a Seattle continuing education center), Janelle consults with individuals and businesses on how to utilize eBay within their business plans to increase profits.Michael Bellomo (Irvine, CA) Michael is an experienced author with 10 books under his belt, including Linux Blueprints, Windows 2000 Administration for Dummies, and Itanium Rising, a business-tech book ghostwritten with Jim Carlson, the former VP of Hewlett Packard. Michael has been interviewed at the Waterside Publishing Conference, and his work has been published in eight languages. Joel Elad (Irvine, CA) holds an MBA from UC Irvine with an emphasis in Entrepreneurship and IT. Prior to his MBA work Joel spent more than six years as an IT Specialist and Project Manager for IBM Global Services. Joel was one of the participants in eBay's first-ever focus group in 1997, and he continues to contribute to various studies and focus groups on eBay use; he also leads eBay workshops for small businesses.
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Table of Contents

Ch. 1 Welcome to the world of eBay 3
Ch. 2 Evaluating your business's sales potential 17
Ch. 3 Research prices for your products 33
Ch. 4 Compare eBay with existing sales channels 47
Ch. 5 Cut costs by using eBay's B2B channels 63
Ch. 6 Lay the groundwork for your eBay identity 83
Ch. 7 Define how your business will work 101
Ch. 8 Prepare an excellent auction listing 115
Ch. 9 Automate your business with auction-management tools 131
Ch. 10 Refine your eBay presence 143
Ch. 11 Align eBay and your current infrastructure 171
Ch. 12 Utilizing eBay to market your business 185
Ch. 13 Leverage your brand online 201
Ch. 14 Track and evaluate your eBay sales 219
Ch. 15 Grow from auctions to a storefront 235
Ch. 16 Create new markets 255
Ch. 17 Expand your capabilities 265
App eBay business marketplace categories 297
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