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Whether you want to boost your income with a spot of home-based selling or expand an existing business online, this definitive guide covers all the essentials to get you started. From setting up your shop and delivering to your customers, to trading securely, managing finances and handling the legal stuff; inside you'll find expert advice from a team of ...
Whether you want to boost your income with a spot of home-based selling or expand an existing business online, this definitive guide covers all the essentials to get you started. From setting up your shop and delivering to your customers, to trading securely, managing finances and handling the legal stuff; inside you'll find expert advice from a team of professional eBay retailers to help ensure your eBay venture is open for business and making money in no time.
Open the book and find:
Book I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Out the Seller and Leaving Feedback.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Book II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Effi cient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Book III: Selling Like a Pro.
Chapter 1: Making Sure Your Listings Make Pence.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.
Chapter 4: Using eBay's Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organise Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Book IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise like the Pros.
Chapter 3: Selling Other People's Stuff.
Chapter 4: Benefiting from Liquidation and Drop-Shipping.
Book V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Book VI: Promoting Your Goods.
Chapter 1: Developing Your Website.
Chapter 2: Marketing Your Website and eBay Shop.
Chapter 3: Using PayPal to Increase Your Sales.
Book VII: Storing and Shipping.
Chapter 1: Organising Your Merchandise and Shipping Department.
Chapter 2: Postage without the Palaver.
Chapter 3: Insuring Your Item’s Delivery and Providing Peace of Mind.
Book VIII: Powerful Selling.
Chapter 1: Upgrading to eBay's Selling Manager.
Chapter 2: Automating with Third-party Auction Management Tools.
Chapter 3: Studying Your Statistics.
Chapter 4: Becoming a PowerSeller.
Chapter 5: Opening Your eBay Shop.
Book IX: Office and Legal.
Chapter 1: Going Legit.
Chapter 2: The Joys of Taxes and Record Keeping.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Online Business Secure.
Chapter 5: Networking Your Office.