eBay.co.uk Business All-in-One For Dummies [NOOK Book]

Overview

The complete insider's guide to building a business and making money on eBay.co.uk

Whether you want to boost your income with a spot of home-based selling or expand an existing business online, this definitive guide covers all the essentials to get you started. From setting up your shop and delivering to your customers, to trading securely, managing finances and handling the legal stuff; inside you'll find expert advice from a team of ...

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eBay.co.uk Business All-in-One For Dummies

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Overview

The complete insider's guide to building a business and making money on eBay.co.uk

Whether you want to boost your income with a spot of home-based selling or expand an existing business online, this definitive guide covers all the essentials to get you started. From setting up your shop and delivering to your customers, to trading securely, managing finances and handling the legal stuff; inside you'll find expert advice from a team of professional eBay retailers to help ensure your eBay venture is open for business and making money in no time.

  • Build your business with essential eBay tools – master basic tools to trade efficiently, communicate clearly with your customers and cut your work time to a fraction of other sellers'
  • Choose the right things to sell – get expert advice from professional eBay retailers on finding the right items to please your customers and make regular sales
  • Brush up on the presentation – perfect your photography skills and master HTML to make your goods stand out from the crowd
  • Promote your eBay enterprise – find out how to sue the latest marketing tools to let the world know about your business and increase your monthly profits without increasing your workload
  • Take your sales to the next level – become a PowerSeller, find out how to draw information from your sales statistics and squeeze extra profit from your items
  • Stay on top of the paperwork and trade legitimately – handle the legalities of running an eBay business, balance the books with basic bookkeeping and stay on the right side of the law

Open the book and find:

  • 9 books in 1 combining essential information in one bumper reference
  • Up-to-date eBay.co.uk site specific information
  • Expert advice from professional eBay businesses
  • Guidance on secure online trading
  • Tips for cost-effective storage and shipping
  • Clear advice on small business legislation and data protection
  • The latest tools to boost your profits
  • Top selling strategies
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Product Details

  • ISBN-13: 9781119997184
  • Publisher: Wiley
  • Publication date: 12/28/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 600
  • Product dimensions: 7.44 (w) x 9.41 (h) x 1.52 (d)
  • File size: 53 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Steve Hill is the adapting author of eBay.co.uk FD 2e and an eBay expert. He is a freelance journalist, university lecturer and has held senior editorial positions at Internet Made Easy and Internet Magazine. He has also written on a freelance basis for numerous publications, including The Independent, Sunday Express, and New Media Age. He currently works as a lecturer specialising in electronic publishing at Southampton Solent University.

Kim Gilmour is an eBay expert and freelance journalist specialising in technology and the internet. She regularly contributes to publications including Which? Computing, Web User and PC Pro. Kim has been writing about the web since 1998.

Marsha Collier is an eBay powerseller, eBay University instructor and author.

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Table of Contents

Introduction.

Book I: eBay Basics.

Chapter 1: Hooking Up with Online Technology.

Chapter 2: Navigating through eBay.

Chapter 3: Signing Up and Getting Started.

Chapter 4: Understanding eBay Sales.

Chapter 5: Checking Out the Seller and Leaving Feedback.

Chapter 6: Bidding to Win.

Chapter 7: Completing the Transaction.

Chapter 8: Participating in the Community.

Book II: Essential Tools.

Chapter 1: Researching on eBay.

Chapter 2: Researching on the Web.

Chapter 3: Effi cient Communications for Better Sales.

Chapter 4: Simplifying Payment with PayPal.

Book III: Selling Like a Pro.

Chapter 1: Making Sure Your Listings Make Pence.

Chapter 2: Understanding the Finer Points of Selling.

Chapter 3: Listing Your Items for Sale.

Chapter 4: Using eBay's Turbo Lister.

Chapter 5: Managing Your Sales on My eBay.

Chapter 6: Using PayPal to Organise Your Sales.

Chapter 7: Checking Out Payment Alternatives.

Book IV: Sourcing Merchandise.

Chapter 1: Understanding Online Retailing.

Chapter 2: Buying Merchandise like the Pros.

Chapter 3: Selling Other People's Stuff.

Chapter 4: Benefiting from Liquidation and Drop-Shipping.

Book V: Presenting Your Items.

Chapter 1: Your eBay Photo Studio.

Chapter 2: Mastering eBay Photography.

Chapter 3: Sprucing Up Your Listings with HTML.

Chapter 4: Getting Your Photos Ready for eBay.

Chapter 5: Getting Your Photos on the Web.

Book VI: Promoting Your Goods.

Chapter 1: Developing Your Website.

Chapter 2: Marketing Your Website and eBay Shop.

Chapter 3: Using PayPal to Increase Your Sales.

Book VII: Storing and Shipping.

Chapter 1: Organising Your Merchandise and Shipping Department.

Chapter 2: Postage without the Palaver.

Chapter 3: Insuring Your Item’s Delivery and Providing Peace of Mind.

Book VIII: Powerful Selling.

Chapter 1: Upgrading to eBay's Selling Manager.

Chapter 2: Automating with Third-party Auction Management Tools.

Chapter 3: Studying Your Statistics.

Chapter 4: Becoming a PowerSeller.

Chapter 5: Opening Your eBay Shop.

Book IX: Office and Legal.

Chapter 1: Going Legit.

Chapter 2: The Joys of Taxes and Record Keeping.

Chapter 3: Using Bookkeeping Software.

Chapter 4: Keeping Your Online Business Secure.

Chapter 5: Networking Your Office.

Index.

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