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eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store With Little or No Money

Overview

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay.

You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This...

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Overview

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay.

You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load.

This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

  • ISBN-13: 9780910627863
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 1/12/2007
  • Pages: 288
  • Product dimensions: 6.00 (w) x 8.80 (h) x 0.90 (d)

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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted November 3, 2007

    A reviewer

    Whether you are starting your own internet business or just in the midst of cleaning out your basement, you have probably asked yourself how much you could make if you sold your inventory on eBay. The online auction site has largely become a household name and given thousands of entrepreneurs a platform for starting an online business. Regardless of the size of your business, eBayâ¿¿s Secrets Revealed provides numerous tools and insights that will undoubtedly help you find success. Blacharski provides detailed step by step instructions to guide you in the most important aspects of making your business succeed. Aimed at the new or existing entrepreneur who wants to add eBay to his or her web-based marketing arsenal, eBayâ¿¿s Secrets Revealed provides specific insight to most concerns that can emerge when using eBay, such as various costs and expectations of customers. The detailed descriptions are especially useful for the newly initiated making the process of getting started less intimidating. Although the book may seem like more information than you need if you just plan to sell a few items, it is still a valuable resource for helping to make sure you do not encounter any of the most common pitfalls. Full of advise from those who have made their eBay business soar, eBayâ¿¿s Secrets Revealed covers all of the business owning fundamentals as well as special sections on specifically eBay related topics such as protecting yourself from fraud and web-based marketing strategies. In addition to useful eBay information, Blacharski provides an overview of other similar websites as well as their comparative strengths and weaknesses. With concise and well written explanations of all tools and services eBay offers to facilitate smooth management of your auctions and easy transactions, eBay Secrets Revealed is highly recommended to anyone starting an eBay business.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 19, 2007

    A reviewer

    I laughed the first time a buyer sent me postage stamps for a payment. I returned the stamps and told them I accepted money orders or payment through pay pal. She did not laugh. She wrote a negative comment about the transaction and then filed a complaint against me. The litigation lasted for months and I was frustrated and confused. For several years I struggled with my site on eBay. I learned a few tricks on my own through trial and error. Many powerful eBay sellers were reluctant to pass along any of their secrets. My site was floundering. I decided this enterprise was not for me. If only Dan W. Blacharski¿s book, `eBay¿s Secrets Revealed¿ was available to me way back then, my business would have been a success. In the very first chapter Dan discusses name recognition. This is an extremely important concept in eBay auctions. Studies show that consumers feel comfortable with items and locations that are familiar. Dan¿s information contains simple information regarding keywords that a first time seller may not even consider. The in depth chapter on accounting and taxes can literally save your business. Dan takes a step by step approach on how to succeed in your eBay business. Make no mistakes eBay is a business and a livelihood for many individuals. Dan lets you know about security, customer service, fraud, payment methods and everything one needs to know to be a success in this burgeoning enterprise. Even the images you post reflects whether this item will be looked at and possible purchased. Chapter 10 states the importance of positive feedback. This is not something you can shrug off. It can mean quitting your day job or failure. If terms like, second chance, reserve price, buy it now, absentee bid and insertion fee are foreign words to you, purchase this book. This book can direct a novice, inform a buyer and lead an entrepreneur to success. The money invested in this book will ensure an easy and attainable transition in the art of selling on eBay. This information can also be applied to any other business project. After reading Dan¿s book, `eBay¿s Secrets Revealed¿ I feel confident to once again try my hand at selling and buying on eBay. I give this book a rating of 5.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 1, 2007

    Ebay Secrets Review

    Ebay¿s Secrets Revealed By Dan W. Blacharski 5 out of 5 stars In the 21st century, almost every American with internet access has either searched Ebay or at least heard of Ebay. There are multiple books out that have a reoccurring theme, which is ¿make money, make money,¿ but that is about all that is to them. This book not only is a guide to making profit, but it takes you through the in depth steps to get there. It even goes into all of the different branches of information that will answer any almost any question imaginable that has to do with Ebay. I have found that this book contains an abundance of valuable information to both current and future Ebay sellers. Meta tags are a key tool that are commonly over looked by Ebay sellers, but in this book Dan Blacharski not only covers the topic, but gives examples and even basic tutorial information on the subject. This book truly is revealing the secrets of Ebay. Reading all of the advice and informative stories from actual accounts is another benefit of this book that gives the reader a personal connection. I also like how the author even gives resources as to sites that are similar to Ebay. I think that any person that needs guidance about Ebay should most definitely read this book. You are enlightened on every subject such as the history of Ebay, how to promote, shipping and handling, and even the legalities. This book is magnificent, because once you finish reading it, you are truly educated on all of the possible in¿s and out¿s Ebay. I have stayed on the side of being a buyer on Ebay, and have never bothered with the selling aspect of Ebay, because I have always thought that the entirety of being a successful Ebay seller was too complicated. After reading this book I feel like I have gained not only a complete understanding of how to be a successful Ebay seller, but I have also gained the confidence to pursue being a seller, because I was finally able to comprehend how easy it can actually be.

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  • Anonymous

    Posted August 11, 2007

    A reviewer

    Joining the ranks as an eBay seller requires more than just a nifty product. It takes a keen understanding of the system, from the inside out. Dan W. Blacharski¿s ¿eBay¿s Secrets Revealed¿ takes you on a complete tour of eBay from the moment you set up shop to the positive feedback in the end. In this book, you will learn everything you need to know about starting and maintaining an eBay business, including how to choose a marketable product, how to utilize keywords for top search results, how to save money on shipping, and most importantly, how to be a successful seller. Along with real-life examples and interesting anecdotes from real eBay sellers, the book highlights the many common mistakes some sellers make that result in few sales or unpleasant feedback. Anyone who has ever been an eBay buyer can probably relate to slow package delivery, deceptive product descriptions, or poor communications. Blacharski teaches potential sellers all the necessary tricks to maintain a profitable eBay business without resorting to immoral practices. In addition to the business side of the process, the book contains pertinent information from the computer and network side. Here Blacharski makes sure the reader understands the security risks involved in an online business and provides many useful tips to avoid fraud and crime related losses. If you¿re serious about becoming an eBay seller or if you are already a seller, but not as successful as you¿d hoped, ¿eBay¿s Secrets Revealed¿ by Dan W. Blacharski is probably the best investment you can put into your business.

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  • Anonymous

    Posted June 30, 2007

    A reviewer

    If you¿re looking to start a business on Ebay and want to do more than empty out your attic, then this book has the answers you need. Ebay has become one of the most popular avenues to start such a business in which many have tried and failed. This book covers all the areas necessary to make your business a success with honest answers to the amount of work and dedication required. Blacharski offers a solid understanding of the business as he presents the history of how eBay came to be and helps to understand where you fit into the overall plan with your new business. Every detail is covered from how to develop your ads to attract customers, how to advertise effectively and how to increase your chances of obtaining repeat business. He shares the ins and outs of the features eBay offers for its store owners and how to take your business a step forward into new areas as well. With all the practical ideas and shared experiences, this book is a fabulous resource for those who are new to Ebay as well as those who are struggling to take their business to the next level and find true success. I would highly recommend this book to anyone who is looking to make eBay a business that will reap the greatest rewards for their efforts.

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  • Anonymous

    Posted June 29, 2007

    Really useful guide

    ¿Ebay¿s Secrets Revealed¿ is an invaluable guide to getting a business up and going on the Internet. Dan Blacharski shows you how to set up a professional operation that will set you apart from the amateur sellers. He helps you spot scams and avoid legal potholes. He also has great ideas for how to steer customers to your site and keep them coming back. Following his guidance, you¿ll be making a living off Ebay.

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  • Anonymous

    Posted June 19, 2007

    All You Need To Make Money On Ebay!

    If you would like to open your own eBay store, or have already opened a store that is not making a profit, then before investing any money, it is recommended you consider reading this book. Even for someone who is an experienced auctioneer, the tips and tools this book contains will show a better way to profit from eBay auctions. When your purpose is to run a successful eBay store, having a detailed plan of how to accomplish this is essential. Providing access to the right websites or auction tools, this book describes how to first select the right product to sell, store and ship your product, and dealing with fraudulent buyers. This book walks you ¿step-by-step¿ through the setup process, advertising, and promotion. However, it shows you all this, but the way in which to market your store ¿with little or no money¿. The beginning of the book explains what eBay is and the reasons behind its popularity. It describes the popularity of eBay, and how it has become revolutionary in online marketing. After reading the first few sections of the book, the concepts regarding eBay is better understood. This book was straightforward in showing how to write an eBay ad, by including the right words to encourage anyone to bid on your product. The ¿heart¿ of the book was located between chapters 5 and 20, and it contained information with everything from using PayPal and collecting money from foreign locations to setting a minimum bid or reserve price, and using Search Engine Optimization to attract visitors to your auction. After going through the ¿heart¿ of the book, the book then lists a variety of miscellaneous chapters, which could have been condensed. Yet overall, running an auction without this book would be equivalent to going skydiving without a parachute. Not surprisingly, there is a section in the book entitled, ¿Crash and Burn!¿

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  • Anonymous

    Posted June 19, 2007

    A Very Thorough Resource

    If you are starting an eBay business or are looking for ways to improve your existing business, then this book is for you. EBay Secrets Revealed: The Insider¿s Guide to Advertising, Marketing and Promoting your eBay Store- With Little or No Money leads the reader through the process of setting up an online store. It offers hints to attract customers, keep customers coming back and making a profit. Even if you have little marketing experience, the clear, concise information is sure to make a positive difference in your profits and business career. The book is divided into distinct chapters with additional headings throughout the chapter to make it easier to reference. Testimonials from experienced eBay sellers show how the information can be applied in the real world of the internet. A myriad of topics are covered including packaging, security, payment, photography and inventory. The glossary of eBay terms is very helpful in clarifying vocabulary. In all, this book is a thorough resource that every eBay seller should own and refer to often.

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  • Anonymous

    Posted February 14, 2009

    No text was provided for this review.

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