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e.biz: The Anatomy of Electronic Business
     

e.biz: The Anatomy of Electronic Business

by Geoffrey Sampson
 

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business

Overview

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

  • First textbook on e-business aimed at CS/IS students
  • Takes a strategic rather than a technological approach
  • Presents a straightforward analysis of the e-business scene without the jargon and the hype.

  • Product Details

    ISBN-13:
    9780750658959
    Publisher:
    Elsevier Science
    Publication date:
    11/24/2003
    Pages:
    224
    Product dimensions:
    6.69(w) x 9.61(h) x 0.44(d)

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