eBook Guerilla Marketing: The Definitive Guide to Marketing eBooks [NOOK Book]

Overview

Ebook Guerilla Marketing covers everything--research, preparation, action--that authors need to find their readership, catch readers' attention and maximize reader sales opportunities. Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year marketing budget. It's pure Guerrilla Marketing aimed at making you a lean, mean marketing machine. The plan works. In fact, marketing activities that don't work are not...
See more details below
eBook Guerilla Marketing: The Definitive Guide to Marketing eBooks

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$5.49
BN.com price
(Save 8%)$5.99 List Price

Overview

Ebook Guerilla Marketing covers everything--research, preparation, action--that authors need to find their readership, catch readers' attention and maximize reader sales opportunities. Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year marketing budget. It's pure Guerrilla Marketing aimed at making you a lean, mean marketing machine. The plan works. In fact, marketing activities that don't work are not in this book. Only the activities that have been proven successful are included here. Anyone can do this. Every author can build their readership at an accelerated pace--if they choose to follow this plan. The formula is known. The ingredients are here. Just add a couple hours of your time each week and you, too, will have the chance to join me on the list of top 10% best selling eBooks!
Read More Show Less

Product Details

  • BN ID: 2940000073476
  • Publisher: Double Dragon Publishing
  • Publication date: 4/16/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 156 KB

Read an Excerpt

Foreword

Why am I qualified to write this book? Because I have successfully implemented this strategy driving my first book (Dangerous Dreams--Sci-Fi genre) into the top 10% best selling Sci-Fi eBooks on the major eBook stores AND into the Palm Digital Media Science Fiction TOP 50.

And unlike most writers, I have a substantial marketing background having worked as product manager, marketing manager, and vice president of marketing for both business and consumer product companies. Much of my work has involved development of innovative, low-cost marketing strategies to compete with much larger, established and financially powerful corporations--classic guerrilla marketing.

Once implemented, the marketing tactics in this book resulted in Dangerous Dreams? march up the ladder into the top 10% best selling science fiction (as of this writing) at the major online retailers--hitting the top 5% on Sony's site, the top 7% on efollet's site, the top 8% on Adobe and the PALM TOP 50 science fiction best seller list.

I'm an author and a marketing professional who has developed an eBook marketing strategy that anyone can do--one that I have refined by trial and error--and one that has achieved stellar results once applied to my own book, Dangerous Dreams.

I now give this plan to you, to help you succeed in building a substantial and gratifying readership for your work.

Introduction

Ebook Guerrilla Marketing is the definitive guide to eBook marketing based on the marketing of Dangerous Dreams that drove it into the top 10% best selling/most popular lists of major online retailers in just 8 weeks.

Not just a success story, eBook Guerrilla Marketing is a no-nonsensedetailed guide on how to market eBooks. This book covers what actions must be taken for effective marketing of your eBook, how to develop your own marketing plan, and instructions on how to put each step of your personal marketing plan into action.

If you think you can write an eBook, release it and sit back while the money pours in making you an overnight millionaire, this book is not for you. If you're willing to learn to be a marketer, to develop a real marketing plan and invest the time in carrying out that plan--then look no further. Everything you need is here.

One finally point, though this book is directed specifically at the eBook market, much of what is here does apply to both the traditional printed market and even more so the print on demand (or POD) market.

In fact, the POD market is an interesting hybrid of the eBook and printed book markets. It doesn't have the issue of acceptance that is part of the eBook market but the primary sales opportunity is via the Internet--exactly like it is with eBooks.

With a little common sense, the marketing concepts and plan in this book can easily be adapted to the POD book market and can be a supplement to the marketing plan of a traditionally published printed book.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)