eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

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More About This Book

Overview

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited

"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind

"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you."
—SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com

"Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business."
—MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor, You Don't Need a Title to Be a Leader, and The Encore Effect

Product Details

  • ISBN-13: 9780470411599
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/20/2009
  • Pages: 184
  • Sales rank: 618,104
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Corey Perlman

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to www.TheEbootcamp.com.

Table of Contents

Sect. 1 How to Play (and Win!) the Search Engine Game

1 Anatomy of a Search Engine 5

2 Pay-per-click (Sponsored Ads) 15

3 Domain Names and Alternate Domain Names 23

4 Keywords 35

5 Title Tag 45

6 Meta Description Tag 55

7 Home Page Content 65

8 Link Popularity 73

Sect. 2 Create a Web Presence to Dominate the Search Engines and Drastically Increase Traffic to Your Web Site

9 Hurl Your URL 87

10 Social Networking Sites 93

11 Articles 101

12 Press Releases 111

13 Blogs 119

14 Opt-in Forms 127

15 E-mail Marketing 135

16 Video 145

17 Web Site Usability 153

Closing Word 165

Glossary 169

Bonus Resources 175

Index 177

Customer Reviews

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Sort by: Showing 1 – 16 of 12 Customer Reviews

  • Posted August 29, 2009

    more from this reviewer

    I Also Recommend:

    9781599181943

    Excellent Resource for Entrepreneur

    Corey Perlman's book is enlightening. Since I read the book, I feel like a secret agent. I check out my competitor's titles, keywords, domain names, and even keyword density. I highly recommend this book to anyone who wants to be armed with knowledge about website optimization and web marketing.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted June 11, 2009

    Excellent Resource for On-Line Marketing Tools

    As a professional marketing consultant for small businesses, I bought the eBootCamp book to ensure I am applying the latest e-techniques for my clients. I recommend this book to EVERY small business! Whether your intention is to do it all yourself or hire out your marketing work, this book gives you a solid base about WHAT to do and provides a clear education about the various techniques, costs and avenues your marketing efforts should take on-line (as an important part of your overall marketing plan). Love the case studies and end-of-chapter exercises!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 27, 2009

    easy effective reading

    easy, quick read yet detailed enought to provide instructions for improving your web site

    1 out of 1 people found this review helpful.

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  • Posted March 16, 2009

    I Also Recommend:

    9781599180304

    Boot Camp without the stress!!!

    Short, succint chapters that were easy to follow and informative. Great information with plenty of additional resources/links. Highly recommend to anyone with an interest in creating or growing an internet presence for his/her business.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted January 20, 2009

    Budget Minded Small Businesses: Take Note This Book Will Help You Get Seen Online

    I picked up a copy of the book last night at my local Barnes and Noble. (They only had one copy, came in that day, and was still out back waiting to be unpacked) The book was exactly what I needed! It was an easy but very interesting read. I am already starting to do the exercises from the book today.

    If your like me and need help improving your website, don't know much about how websites work, and are too cheap to pay someone else to do it for you, then get this book! This will be one of the best $20 investments I have made for the business.

    Update: I put some of the ideas in the book to use such as writing articles and a blog and have already seen results. Some of my articles are showing up in the top 20 with google for my key words. All of this happened within days of reading the book!! I will keep using the methods from eboot camp and try for the top 10.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 6, 2010

    Concise and Very Helpful

    Corey Perlman's eBoot Camp is a very clear and concise book. Corey gave me an easy way to take care of my company's website basics, basics that I've been sorely neglecting until I read his book. After reading his book, I immediately took care of my keywords, title tag, and meta description tags. Now, I've got to get started on more of my marketing efforts... which will certainly take a little more work and dedication, but he gave me a nice recipe to follow with his chapters on social networking, press releases, articles, blogs, etc. I plan on taking advantage of that information and making it work for my SEO efforts soon!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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