eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Overview

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating ...

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Overview

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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Product Details

  • ISBN-13: 9780470411599
  • Publisher: Wiley
  • Publication date: 1/20/2009
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to www.TheEbootcamp.com.

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Table of Contents

Section 1. To Play (And Win!) The Search-Engine Game.

Chapter 1. Anatomy of a Search Engine.

Which search engines to focus on and the difference between organic and paid searches.

Chapter 2. Sponsored Ads.

Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses.

Chapter 3. Domain Names and Alternate Domain Names.

Create your virtual storefront.

Chapter 4. Keywords.

The most important list you'll ever make.

Chapter 5. Title Tag.

The gateway from a search engine to your Website.

Chapter 6. Meta Description Tag.

Your chance to tell a search-engine user why they should click on your link over all the others.

Chapter 7. Homepage Content.

Create content with two audiences in mind: your customers and the search engines.

Chapter 8. Link Popularity.

Learn how to increase your Website's popularity and become more noticeable with the search engines.

Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers.

Chapter 9. Hurl Your URL.

The easiest way to effectively market your Website.

Chapter 10. Networking Sites.

Generate new business through these powerful networking tools.

Chapter 11. Articles.

Be known as a content expert in your field and allow others to market your Website for you.

Chapter 12. Press Releases.

Create buzz about your products and services and make a huge impact on search engines.

Chapter 13. Blogs.

A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content.

Chapter 14. Opt-in Forms.

Turn someone who's just browsing into a paying customer.

Chapter 15. eMail Marketing.

Stay “top of mind” with your customers.

Chapter 16. Video.

The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars.

Chapter 17. Website Usability and Design.

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Sort by: Showing 1 – 16 of 12 Customer Reviews
  • Posted August 29, 2009

    more from this reviewer

    I Also Recommend:

    Excellent Resource for Entrepreneur

    Corey Perlman's book is enlightening. Since I read the book, I feel like a secret agent. I check out my competitor's titles, keywords, domain names, and even keyword density. I highly recommend this book to anyone who wants to be armed with knowledge about website optimization and web marketing.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 11, 2009

    Excellent Resource for On-Line Marketing Tools

    As a professional marketing consultant for small businesses, I bought the eBootCamp book to ensure I am applying the latest e-techniques for my clients. I recommend this book to EVERY small business! Whether your intention is to do it all yourself or hire out your marketing work, this book gives you a solid base about WHAT to do and provides a clear education about the various techniques, costs and avenues your marketing efforts should take on-line (as an important part of your overall marketing plan). Love the case studies and end-of-chapter exercises!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 27, 2009

    easy effective reading

    easy, quick read yet detailed enought to provide instructions for improving your web site

    1 out of 1 people found this review helpful.

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  • Posted March 16, 2009

    I Also Recommend:

    Boot Camp without the stress!!!

    Short, succint chapters that were easy to follow and informative. Great information with plenty of additional resources/links. Highly recommend to anyone with an interest in creating or growing an internet presence for his/her business.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 20, 2009

    Budget Minded Small Businesses: Take Note This Book Will Help You Get Seen Online

    I picked up a copy of the book last night at my local Barnes and Noble. (They only had one copy, came in that day, and was still out back waiting to be unpacked) The book was exactly what I needed! It was an easy but very interesting read. I am already starting to do the exercises from the book today. <BR/><BR/>If your like me and need help improving your website, don't know much about how websites work, and are too cheap to pay someone else to do it for you, then get this book! This will be one of the best $20 investments I have made for the business.<BR/><BR/>Update: I put some of the ideas in the book to use such as writing articles and a blog and have already seen results. Some of my articles are showing up in the top 20 with google for my key words. All of this happened within days of reading the book!! I will keep using the methods from eboot camp and try for the top 10.

    1 out of 1 people found this review helpful.

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  • Posted March 6, 2010

    Concise and Very Helpful

    Corey Perlman's eBoot Camp is a very clear and concise book. Corey gave me an easy way to take care of my company's website basics, basics that I've been sorely neglecting until I read his book. After reading his book, I immediately took care of my keywords, title tag, and meta description tags. Now, I've got to get started on more of my marketing efforts... which will certainly take a little more work and dedication, but he gave me a nice recipe to follow with his chapters on social networking, press releases, articles, blogs, etc. I plan on taking advantage of that information and making it work for my SEO efforts soon!

    Was this review helpful? Yes  No   Report this review
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