eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Overview

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited

"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and ...

See more details below
Hardcover
$17.35
BN.com price
(Save 24%)$22.95 List Price
Other sellers (Hardcover)
  • All (29) from $1.99   
  • New (11) from $7.65   
  • Used (18) from $1.99   

Overview

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited

"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind

"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you."
—SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com

"Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business."
—MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor, You Don't Need a Title to Be a Leader, and The Encore Effect

Read More Show Less

Product Details

  • ISBN-13: 9780470411599
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/20/2009
  • Edition number: 1
  • Pages: 208
  • Sales rank: 579,225
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to www.TheEbootcamp.com.

Read More Show Less

Table of Contents

Section 1. To Play (And Win!) The Search-Engine Game.

Chapter 1. Anatomy of a Search Engine.

Which search engines to focus on and the difference between organic and paid searches.

Chapter 2. Sponsored Ads.

Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses.

Chapter 3. Domain Names and Alternate Domain Names.

Create your virtual storefront.

Chapter 4. Keywords.

The most important list you'll ever make.

Chapter 5. Title Tag.

The gateway from a search engine to your Website.

Chapter 6. Meta Description Tag.

Your chance to tell a search-engine user why they should click on your link over all the others.

Chapter 7. Homepage Content.

Create content with two audiences in mind: your customers and the search engines.

Chapter 8. Link Popularity.

Learn how to increase your Website's popularity and become more noticeable with the search engines.

Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers.

Chapter 9. Hurl Your URL.

The easiest way to effectively market your Website.

Chapter 10. Networking Sites.

Generate new business through these powerful networking tools.

Chapter 11. Articles.

Be known as a content expert in your field and allow others to market your Website for you.

Chapter 12. Press Releases.

Create buzz about your products and services and make a huge impact on search engines.

Chapter 13. Blogs.

A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content.

Chapter 14. Opt-in Forms.

Turn someone who's just browsing into a paying customer.

Chapter 15. eMail Marketing.

Stay “top of mind” with your customers.

Chapter 16. Video.

The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars.

Chapter 17. Website Usability and Design.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 16 of 12 Customer Reviews
  • Posted August 29, 2009

    more from this reviewer

    I Also Recommend:

    Excellent Resource for Entrepreneur

    Corey Perlman's book is enlightening. Since I read the book, I feel like a secret agent. I check out my competitor's titles, keywords, domain names, and even keyword density. I highly recommend this book to anyone who wants to be armed with knowledge about website optimization and web marketing.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 11, 2009

    Excellent Resource for On-Line Marketing Tools

    As a professional marketing consultant for small businesses, I bought the eBootCamp book to ensure I am applying the latest e-techniques for my clients. I recommend this book to EVERY small business! Whether your intention is to do it all yourself or hire out your marketing work, this book gives you a solid base about WHAT to do and provides a clear education about the various techniques, costs and avenues your marketing efforts should take on-line (as an important part of your overall marketing plan). Love the case studies and end-of-chapter exercises!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 27, 2009

    easy effective reading

    easy, quick read yet detailed enought to provide instructions for improving your web site

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 16, 2009

    I Also Recommend:

    Boot Camp without the stress!!!

    Short, succint chapters that were easy to follow and informative. Great information with plenty of additional resources/links. Highly recommend to anyone with an interest in creating or growing an internet presence for his/her business.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 20, 2009

    Budget Minded Small Businesses: Take Note This Book Will Help You Get Seen Online

    I picked up a copy of the book last night at my local Barnes and Noble. (They only had one copy, came in that day, and was still out back waiting to be unpacked) The book was exactly what I needed! It was an easy but very interesting read. I am already starting to do the exercises from the book today. <BR/><BR/>If your like me and need help improving your website, don't know much about how websites work, and are too cheap to pay someone else to do it for you, then get this book! This will be one of the best $20 investments I have made for the business.<BR/><BR/>Update: I put some of the ideas in the book to use such as writing articles and a blog and have already seen results. Some of my articles are showing up in the top 20 with google for my key words. All of this happened within days of reading the book!! I will keep using the methods from eboot camp and try for the top 10.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 6, 2010

    Concise and Very Helpful

    Corey Perlman's eBoot Camp is a very clear and concise book. Corey gave me an easy way to take care of my company's website basics, basics that I've been sorely neglecting until I read his book. After reading his book, I immediately took care of my keywords, title tag, and meta description tags. Now, I've got to get started on more of my marketing efforts... which will certainly take a little more work and dedication, but he gave me a nice recipe to follow with his chapters on social networking, press releases, articles, blogs, etc. I plan on taking advantage of that information and making it work for my SEO efforts soon!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 29, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 15, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 19, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 23, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 18, 2009

    No text was provided for this review.

  • Anonymous

    Posted June 11, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 21, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 20, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 18, 2010

    No text was provided for this review.

  • Anonymous

    Posted August 25, 2010

    No text was provided for this review.

Sort by: Showing 1 – 16 of 12 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)