E-Business Fundamentals

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Overview

eBusiness Fundamentals gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material. This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Product Details

  • ISBN-13: 9780415255943
  • Publisher: Taylor & Francis Ltd
  • Publication date: 5/29/2003
  • Edition number: 1
  • Pages: 288
  • Lexile: 1430L (what's this?)
  • Series: Textbooks in Ebusiness Series
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.75 (d)

Table of Contents

Introduction, Paul Jackson
1. The eBusiness Environment, Fintan Clear
2. The Legal Environment for eBusiness, Dave Wadsworth
3. The Ethical Environment for eBusiness, Laura Spence
4. Internet Technologies, Steve Cockett
5. Organizational Considerations for eBusiness, Lisa Harris and Nelarine Cornelius
6. Operations Management for eBusiness, Fintan Clear and Colin Millar
7. Web Design, Leon Cruickshank
8. eBusiness in a Global Context, Geraldine Cohen
Conclusions, Paul Jackson

NB: All contributors are from Brunel University's Department of Business and Management, or the Department of Electronic and Computer Engineering

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