eCFO: Sustaining Value in the New Corporation / Edition 1

eCFO: Sustaining Value in the New Corporation / Edition 1

5.0 1
by Cedric Read, Donniel S. Schulman, Jacky Ross, James Bramante
     
 

ISBN-10: 0471496421

ISBN-13: 9780471496427

Pub. Date: 05/28/2001

Publisher: Wiley

"Finance will still exist in the future, but in a very different role... It will be a fascinating place to work because it will be... instrumental in creating whole new businesses..."—Stephen Hodge, Director of Finance, Royal Dutch/Shell Group

E-business is creating a powerful new finance role: the eCFO. Shaped by the huge impact of the Internet, the

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Overview

"Finance will still exist in the future, but in a very different role... It will be a fascinating place to work because it will be... instrumental in creating whole new businesses..."—Stephen Hodge, Director of Finance, Royal Dutch/Shell Group

E-business is creating a powerful new finance role: the eCFO. Shaped by the huge impact of the Internet, the eCFO will act as an internal venture capitalist, opportunity seeker, and risk taker. Focused on the future, not the past, the eCFO will be a true strategic partner to the CEO — anticipating industry trends, launching new enterprises, and managing investments as a portfolio of options.

Making the transition from CFO to eCFO promises to be exhilarating - and complex. It demands a host of new skills: Developing intangible assets. Valuing Internet businesses. Reinventing resource allocation. Building a "virtual" finance function. And more.

eCFO: Sustaining Value in the New Corporation - the sequel to CFO: Architect of the Corporation's Future - offers a practical, timely guide to mastering the enormous challenges facing today's corporate finance managers. Built around in-depth interviews with leading CFOs,case studies, best-practices, and independent research, eCFO is a road map to the future. In its pages, you'll find everything you need to add value and deliver results in today's e-business world.

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Product Details

ISBN-13:
9780471496427
Publisher:
Wiley
Publication date:
05/28/2001
Pages:
384
Product dimensions:
6.56(w) x 9.51(h) x 1.15(d)

Table of Contents

Finance in the e-Business World.

Designing New Business Models for Value Creation.

Optimizing Shareholder Value: From EVA to e-Metrics.

Growing Intangibles: From Valuation to Maximization.

Allo-traction: From Resource Allocation to Resource Attraction.

Blowing Up the Budget.

Delivering a New Systems Vision.

Overhauling Your Cost Base.

Unlocking Value from Acquisitions and Alliances.

Reinventing the Corporate Center.

B2F: The Virtual Finance Function.

Notes.

Index.

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eCFO: Sustaining Value in the New Corporation 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The gang at PricewaterhouseCoopers discusses the chief financial officer¿s role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. We from getAbstract suggest it to CFOs and CEOs who need that ¿e¿ awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th.