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"Finance will still exist in the future, but in a very differentrole... It will be a fascinating place to work because it willbe... instrumental in creating whole new businesses..."—StephenHodge, Director of Finance, Royal Dutch/Shell Group
E-business is creating a powerful new finance role: the eCFO.Shaped by the huge impact of the Internet, the eCFO will act as aninternal venture capitalist, opportunity seeker, and risk taker.Focused on the future, not the past, the eCFO will be a truestrategic partner to the CEO — anticipating industry trends,launching new enterprises, and managing investments as a portfolioof options.
Making the transition from CFO to eCFO promises to be exhilarating- and complex. It demands a host of new skills: Developingintangible assets. Valuing Internet businesses. Reinventingresource allocation. Building a "virtual" finance function. Andmore.
eCFO: Sustaining Value in the New Corporation - the sequel to CFO:Architect of the Corporation's Future - offers a practical, timelyguide to mastering the enormous challenges facing today's corporatefinance managers. Built around in-depth interviews with leadingCFOs,case studies, best-practices, and independent research, eCFOis a road map to the future. In its pages, you'll find everythingyou need to add value and deliver results in today's e-businessworld.
Finance in the e-Business World.
Designing New Business Models for Value Creation.
Optimizing Shareholder Value: From EVA to e-Metrics.
Growing Intangibles: From Valuation to Maximization.
Allo-traction: From Resource Allocation to ResourceAttraction.
Blowing Up the Budget.
Delivering a New Systems Vision.
Overhauling Your Cost Base.
Unlocking Value from Acquisitions and Alliances.
Reinventing the Corporate Center.
B2F: The Virtual Finance Function.
Posted May 14, 2002
The gang at PricewaterhouseCoopers discusses the chief financial officer¿s role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. We from getAbstract suggest it to CFOs and CEOs who need that ¿e¿ awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.