eCFO: Sustaining Value in the New Corporation / Edition 1 by Cedric Read, Donniel S. Schulman, Jacky Ross, James Bramante | | 9780471496427 | Hardcover | Barnes & Noble
eCFO: Sustaining Value in the New Corporation / Edition 1

eCFO: Sustaining Value in the New Corporation / Edition 1

5.0 1
by Cedric Read, Donniel S. Schulman, Jacky Ross, James Bramante
     
 

ISBN-10: 0471496421

ISBN-13: 9780471496427

Pub. Date: 05/28/2001

Publisher: Wiley

Important and groundbreaking financial strategy
Recognizing that traditional accounting and financial conventions may no longer provide the CFO with adequate armory to face the challenges of the electronic environment, eCFO takes a bold step forward to examine how modern CFOs must reposition themselves to operate effectively in this new era. Picking up where

Overview

Important and groundbreaking financial strategy
Recognizing that traditional accounting and financial conventions may no longer provide the CFO with adequate armory to face the challenges of the electronic environment, eCFO takes a bold step forward to examine how modern CFOs must reposition themselves to operate effectively in this new era. Picking up where CFO: Architect of the Corporation's Future left off, this progressive new book provides new models and techniques to help corporations prosper in the twenty-first century. Featuring interviews at the start of each chapter from some of the world's leading CFOs-including Clayton Daly from Procter & Gamble, Tom Meredith from Dell Computers, and John Coombe from Glaxo Wellcome-eCFO draws on their experience to address the key issues they face in the new business environment.

Product Details

ISBN-13:
9780471496427
Publisher:
Wiley
Publication date:
05/28/2001
Pages:
384
Product dimensions:
6.56(w) x 9.51(h) x 1.15(d)

Table of Contents

Finance in the e-Business World.

Designing New Business Models for Value Creation.

Optimizing Shareholder Value: From EVA to e-Metrics.

Growing Intangibles: From Valuation to Maximization.

Allo-traction: From Resource Allocation to Resource Attraction.

Blowing Up the Budget.

Delivering a New Systems Vision.

Overhauling Your Cost Base.

Unlocking Value from Acquisitions and Alliances.

Reinventing the Corporate Center.

B2F: The Virtual Finance Function.

Notes.

Index.

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eCFO: Sustaining Value in the New Corporation 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The gang at PricewaterhouseCoopers discusses the chief financial officer¿s role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. We from getAbstract suggest it to CFOs and CEOs who need that ¿e¿ awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th.