Eco Barons: The New Heroes of Environmental Activism

Overview

While many people remain paralyzed by the scope of Earth's environmental crisis, the eco barons—a new, unheralded generation of men and women—have quietly dedicated their lives and fortunes to saving the planet from eco-logical destruction. From the former fashion magnate and founder of Esprit who's saved more rainforests than anyone else to the Hollywood pool cleaner who became the leading force behind a worldwide effort to reduce greenhouse gas emissions, the incredible stories of Eco Barons offer proof that a ...

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Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet

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Overview

While many people remain paralyzed by the scope of Earth's environmental crisis, the eco barons—a new, unheralded generation of men and women—have quietly dedicated their lives and fortunes to saving the planet from eco-logical destruction. From the former fashion magnate and founder of Esprit who's saved more rainforests than anyone else to the Hollywood pool cleaner who became the leading force behind a worldwide effort to reduce greenhouse gas emissions, the incredible stories of Eco Barons offer proof that a single person's determination and vision can effect monumental change.

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Editorial Reviews

Outside Magazine
"Humes’ in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism."
Bill McKibben
“I know some of the heroes chronicled [in ECO BARONS]—they are unlikely champions, but united by passion, hard work, and a willingness to think outside of conventional paths. Their stories will dramatically expand your sense of what you can do for the environment!
Terry Tamminen
“Humes is a master story teller, illuminating the compelling lives of an unlikely cast of characters who just may save us from ourselves, while inspiring us to save our planet.”
Los Angeles Times
“This is a fine little book: a collection of starry-eyed portraits of environmentalists who have devoted their lives and/or fortunes to saving the Earth.”
Booklist (starred review)
“A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity.”
Outside magazine
“Humes’ in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism.”
Reuters
“Eco Barons reminds me of the best that journalism has to offer as Pulitzer Prize-winning author Edward Humes has a knack for flowing the narrative in his tales as well as any fiction writer....offers welcome tales of people making positive change.”
E - The Environmental Magazine
“What [ECO BARONS] uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises. . . .These profiles are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity.”
New York Times
“ECO BARONS...offers encouraging, often inspirational, profiles of nearly a dozen would-be planet savers. . . .[Humes’] urgent message is clear: We must all strive to become “eco barons” in our own right if we are to save Planet Earth.”
Booklist
"A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity."
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Product Details

  • ISBN-13: 9780061350306
  • Publisher: HarperCollins Publishers
  • Publication date: 1/19/2010
  • Edition description: Reprint
  • Pages: 367
  • Sales rank: 1,177,656
  • Product dimensions: 5.20 (w) x 7.90 (h) x 1.10 (d)

Meet the Author

Edward Humes

Edward Humes is the author of ten critically acclaimed nonfiction books, including Eco Barons, Monkey Girl, Over Here, School of Dreams, Baby E.R., Mean Justice, No Matter How Loud I Shout, and the bestseller Mississippi Mud. He has received the Pulitzer Prize for his journalism and numerous awards for his books. He has written for the New York Times, the Los Angeles Times, Los Angeles Magazine, and Sierra. He lives in California.

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Table of Contents

Introduction: The Plan-Buy Low, Sell Never 1

Part 1 out of fashion

1 Reaching the Summit 17

2 The Empire Strikes Out 34

3 Lost and Found 51

4 Image and Reality 71

Part 2 of hot spots and hooters

5 Thinking Like Aldo 95

6 They Never Saw It Coming 116

7 The Polar Bear Express 144

Part 3 waiting for thoreau

8 A Plum in the Wood Basket 171

9 Bees and Trees 190

10 Your Land is My Land 201

Part 4 lone wolves

11 Andy Frank and the Power of the Plug 221

12 Can a Malibu Pool Cleaner Save the World? 245

13 The Turtle Lady 265

14 Wild Man 280

Epilogue: Schemers and Dreamers 294

Appendix: Some Resources 308

Acknowledgments 311

Notes 312

Index 348

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