Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

4.1 9
by Daniel Goleman
     
 

View All Available Formats & Editions

ISBN-10: 0385527829

ISBN-13: 9780385527828

Pub. Date: 04/21/2009

Publisher: Crown Publishing Group

Ecological Intelligence recasts the uproar over global warming and the assault of man-made toxins into our bodies in terms of the collective self-deception which both created this crisis and holds a key to its solution. Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling

Overview

Ecological Intelligence recasts the uproar over global warming and the assault of man-made toxins into our bodies in terms of the collective self-deception which both created this crisis and holds a key to its solution. Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do. The book brings a psychologist's insights into the world of commerce, arguing for radical transparency -- tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal -- and surfacing those impacts at the point of purchase. The movement toward such transparency augurs a day when the free market will operate in public interest.

Product Details

ISBN-13:
9780385527828
Publisher:
Crown Publishing Group
Publication date:
04/21/2009
Pages:
288
Product dimensions:
6.40(w) x 9.10(h) x 1.40(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything 4.1 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Zoe_Abbott More than 1 year ago
I'm a fan of the author and have read all his books since his days as a science reporter for The New York Times. This book can be summed up in a single statement: Radical transparency about a product's origin, manufacture and distribution is the key to green consumerism. Today's shoppers are bombarded by "greenwashing," he says. The decision to buy a certain product--an organic apple, for example--is often based on a single eco-friendly aspect and ignorant of the other factors associated with the apple's growing, harvesting, packaging and shipping. Because every link in the supply chain affects every other, Goleman notes, only true transparency about a product's journey to the shelf can lead consumers to change their shopping habits in ways that will have positive effects on the environment, their health and global business practices. Recent polls have shown that people are willing to pay a premium for merchandise they know is free of toxic chemicals or wasn't manufactured using child labor. Armed with this information, shoppers will be able to choose the items that are most eco-friendly and thus help dictate how companies run their businesses. As an example of such a consumer-driven change, the author offers the recent nationwide removal of trans fats from foods, prompted by customer demand. Such ongoing shifts in shopping habits could force corporations across the world to re-evaluate the debate that "pits doing good against doing well," which has historically driven executives to choose their bottom line over ecological responsibility. This book is far more theoretical than Goleman's previous books. While I enjoy the writing I miss the "self" learning that he provided in books like Emotional Intelligence. It's been a decade since that was first published, and if you, like me, cherish books that make you a better person, there is a new book that I strongly recommend because it's just grand: Emotional Intelligence 2.0