ECommerce Strategiesby Charles Trepper
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions what Microsoft calls a Digital Nervous System (DNS).
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Good book on basic concepts on ecommerce. Beginners will enjoy this book.
E-commerce is here to stay! It is changing forever the way business is conducted and the way businesses communicate with their customers and business partners. And it's not going away. Those who ignore E-Commerce risk being left behind on the wrong side of the 'digital divide.' But most of us need a guide to this strange new world. That's why I wrote my new book, 'E-Commerce Strategies'. This book provides the information businesses need to integrate E-Commerce into their business plans, and succeed in today's competitive marketplace. It's divided into three main sections: 1. E-Commerce Changes Everything - This part offers an overview of E-Commerce fundamentals, myths and obstacles, as well as ways to justify E-Commerce initiatives; 2. E-Commerce Business Solutions - Practical, usable information will teach readers how to apply information technology to E-Commerce; 3. The Microsoft Total E-Commerce Solution - Information about Microsoft's E-Commerce strategy, and Microsoft's products that can help you win in the E-Business marketplace. I poured into the book my experience, and that of our staff at The Trepper Group (www.trepper.com), other consulting and industry analyst groups, and companies successfully conducting E-Commerce. All of this experience and information combines to make this book a practical and useful guide to the world of E-Commerce.
I found this book to be great, even though we don't have much in the way of MS software. The real value of the book lies in two key areas: 1. Best practice research from I/T industry analysts, and almost every major analyst group is included. This feature alone provides lots of great tips. Plus, getting the best practice research would cost thousands of dollars to purchase from analysts. 2. The checklists, such as the 'Taking Stock' and 'Action Plan' sections at the end of each chapter. These lists are very useful in planning E-Commerce initiatives and strategies, because they give you a list of things to do, and help you avoid forgetting anything. While the book does not detail a methodology for E-Commerce development (e.g., programming), it is extremely valuable for strategic planning. It's also valuable for checking your current initiatives to see if you're following the best practices outlined in the book.