Created through a "student-tested, faculty-approved" review process with over 150 students and faculty, ECON FOR MICROECONOMICS, 2E is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. ECON FOR MICROECONOMICS, 2E, a unique book for your principles of microeconomics course, began with YOU. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and on input from faculty, we took your suggestions--online graphing practice, quizzing and review cards--and built them into the most innovative approach to teaching and learning principles of microeconomics today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids are designed to accommodate the busy and diverse lifestyles of today's learners. With ECON FOR MICROECONOMICS, 2E, you'll find everything you need to prepare efficiently and succeed in your principles of microeconomics course.
William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut, and a several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization. His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), and in a variety of refereed journals, including ECONOMIC INQUIRY, NATIONAL TAX JOURNAL, QUARTERLY REVIEW OF ECONOMIC AND BUSINESS, JOURNAL OF INDUSTRIAL ECONOMICS, KYKLOS, ECON JOURNAL WATCH, and PUBLIC CHOICE. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for more than two decades has focused on teaching economics at the college level. Professor McEachern has advised federal, state, and local governments on policy matters, and has been quoted in media such as the NEW YORK TIMES, TIMES OF LONDON, WALL STREET JOURNAL, CHRISTIAN SCIENCE MONITOR, USA TODAY, and READER'S DIGEST. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. from the University of Virginia.
Part I: INTRODUCTION TO ECONOMICS. 1. The Art and Science of Economic Analysis. 2. Economic Tools and Economic Systems. 3. Economic Decision Makers. 4. Demand, Supply, and Markets. Part II: INTRODUCTION TO THE MARKET SYSTEM. 5. Elasticity of Demand and Supply. 6. Consumer Choice and Demand. 7. Production and Cost in the Firm. Part III: MARKET STRUCTURE AND PRICING. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. Part IV: RESOURCE MARKETS. 11. Resource Markets. 12. Labor Markets and Labor Unions. 13. Capital, Interest, and Corporate Finance. 14. Transaction Costs, Imperfect Information, and Market Behavior. Part V: MARKET FAILURE AND PUBLIC POLICY. 15. Economic Regulation and Antitrust Policy. 16. Public Goods and Public Choice. 17. Externalities and the Environment. 18. Income Distribution and Poverty. Part VI: INTERNATIONAL ECONOMICS. 19. International Trade. 20. International Finance. 21. Developing and Transitional Economies.