Economic Imperatives and Ethical Values in Global Business: The South African Experience and International Codes Today

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This book undertakes an in-depth study and a systematic analysis of the workings of the Sullivan Principles and their impact on: (a) the operations of the US corporation in South Africa; (b) the process of the dismantling of apartheid and creation of a non-racial, democratic government in South Africa; and (c) the actions of multinational corporations from other countries and large South African corporations in emulating the behavior of US multinational corporations and thereby enlarging their impact through a multiplier effect.

The over-arching objective of this book is to learn from the experience of the Sullivan Principles, and interpret how this experience might be translated into developing 'rules of the game' and 'codes of business ethics' as large multinational corporations continue to confront the issues of human rights, living and working conditions of workers in their overseas manufacturing operations, and where there is constant pressure on the corporations to pay more attention to environmental protection, sustainable growth, and preservation of biodiversity. Furthermore, the ethical conduct of multinational corporations and transparency in their dealings with important stakeholders is an increasing concern.

The authors bring to this analysis their combined experience of over more than fifteen years working with business corporations, non-governmental organizations, and other segments of the anti-apartheid movement in South Africa during the formulation and implementation of the Sullivan Principles. In addition, they have been engaged in extensive research, teaching, and consultation on various aspects of business ethics and global codes of conduct. Theanalytical framework created by the authors will help multinational corporations to understand societal expectations of business within a normative, economic, and contextual framework, and to evaluate the likelihood of success or failure of various strategic options and implementation formats that might be available for use in a given situation.

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Editorial Reviews

From the Publisher
'S. Prakash Sethi and Oliver F. William's book on the antiapartheid movement and the birth and gradual modification of the Sullivan Principles is a monumental achievement. Sethi and Williams have spent more than 20 years in and out of South Africa, interacting with business leaders, union officials, lawmakers and government functionaries, researching the issues, interviewing the primary actors, consulting with ethicists, and spending endless hours with critics and apologists alike. ... Though this is an expensive book, it is a funcamental resource and belongs on the shelves of seminary and university libraries, in ecumenical, denominational and world mission offices, and in the hands of those who would be informed about one of the most important global-justice issues of the 21st century.'
James Armstrong in Christian Century, Januari 17, 2001
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Product Details

Table of Contents

List of Acronyms
Part I: The Setting
Chapter 1: A Multinational Code of Conduct for South Africa
Chapter 2: The Emergence of the Anti-Apartheid Movement
Chapter 3: The First Step toward Implementation
Chapter 4: Shaping the Organization
Chapter 5: Measuring Progress
Part II: The Sullivan Principles in Action
Chapter 6: Eli Lilly & Company, Inc
Chapter 7: Ford Motor Corporation of South Africa
Chapter 8: Raising the Ante
Chapter 9: European and Other Codes of Conduct for the Companies Operating in South Africa
Chapter 10: Corporate Compliance with the Sullivan Principles
Part III: Conflicting Forces
Chapter 11: The Comprehensive Anti-Apartheid Act of 1986
Chapter 12: The Anti-Apartheid Movement and Its Impact on United States Companies to Withdraw from South Africa
Part IV: The End Game
Chapter 13: Stampeding toward the Exit
Chapter 14: Repeal of the Comprehensive Anti-Apartheid Act of 1986
Chapter 15: The Rocky Road to Post-Apartheid South Africa
Part V: Epilogue
Chapter 16: Assessment of the Sullivan Principles As a Role Model for Developing International Codes of Conduct
About the Authors
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