Economics for Managers / Edition 2

Economics for Managers / Edition 2

4.0 1
by Paul G. Farnham
     
 

ISBN-10: 013606552X

ISBN-13: 9780136065524

Pub. Date: 04/16/2009

Publisher: Prentice Hall

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker.

To be competitive in today’s business environment, managers must understand how economic

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Overview

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader.

The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples.

Managers and Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavior; Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals, Firms, and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision Making

MARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.

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Product Details

ISBN-13:
9780136065524
Publisher:
Prentice Hall
Publication date:
04/16/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
552
Product dimensions:
8.60(w) x 11.00(h) x 1.10(d)

Table of Contents

PART 1 MICROECONOMIC ANALYSIS
1 Managers and Economics
2 Demand, Supply, and Equilibrium Prices
3 Demand Elasticities
4 Techniques for Understanding Consumer Demand and Behavior
5 Production and Cost Analysis in the Short Run
6 Production and Cost Analysis in the Long Run
7 Market Structure: Perfect Competition
8 Market Structure: Monopoly and Monopolistic Competition
9 Market Structure: Oligopoly
10 Pricing Strategies for the Firm
PART 2 MACROECONOMIC ANALYSIS
11 Measuring Macroeconomic Activity
12 Spending by Individuals, Firms, and Governments on Real Goods and Services
13 The Role of Money in the Macro Economy
14 The Aggregate Model of the Macro Economy
15 International and Balance of Payments Issues in the Macro Economy
PART 3 INTEGRATION OF THE FRAMEWORKS
16 Combining Micro and Macro Analysis for Managerial Decision Making
SOLUTIONS TO EVEN NUMBERED PROBLEMS
GLOSSARY
INDEX

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