The Economics of Franchising

The Economics of Franchising

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by Roger D. Blair, Francine Lafontaine
     
 

ISBN-10: 0521772524

ISBN-13: 9780521772525

Pub. Date: 05/31/2005

Publisher: Cambridge University Press

This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all of…  See more details below

Overview

This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all of these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Product Details

ISBN-13:
9780521772525
Publisher:
Cambridge University Press
Publication date:
05/31/2005
Pages:
338
Product dimensions:
5.98(w) x 8.98(h) x 1.02(d)

Table of Contents

1Introduction1
2Four popular misconceptions about franchising20
3Franchise contracts54
4Franchising, vertical integration, and vertical restraints82
5Quality control117
6Franchise tying contracts139
7Vertical price controls in franchising174
8Encroachment202
9Advertising and promotion236
10Termination and non-renewal258
11Concluding remarks291

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Economics of Franchising 1 out of 5 based on 0 ratings. 1 reviews.
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