List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.
The Economics of Information Technology: An Introductionby Hal R. Varian, Joseph Farrell, Carl Shapiro
Pub. Date: 01/31/2005
Publisher: Cambridge University Press
The high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects characterizing the information technology industry produce some unique economic behavior according to the authors (all professors of economics at the U. of California-Berkeley). This basic economics of this behavior is described in the first half of their work. They then present special consideration of the role of intellectual property in the economics of the information technology, providing chapters on patents, trade secrets, and copyrights; differentiation of products and prices; switching costs and lock-in, standards and patents, and patent system reform. Annotation ©2005 Book News, Inc., Portland, OR
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