The Economics of Information Technology: An Introduction

The Economics of Information Technology: An Introduction

by Hal R. Varian, Joseph Farrell, Carl Shapiro
     
 

The high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects characterizing the information technology industry produce some unique economic behavior according to the authors (all professors of economics at the U. of California-Berkeley). This basic economics of this behavior is described in the first half of… See more details below

Overview

The high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects characterizing the information technology industry produce some unique economic behavior according to the authors (all professors of economics at the U. of California-Berkeley). This basic economics of this behavior is described in the first half of their work. They then present special consideration of the role of intellectual property in the economics of the information technology, providing chapters on patents, trade secrets, and copyrights; differentiation of products and prices; switching costs and lock-in, standards and patents, and patent system reform. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780521605212
Publisher:
Cambridge University Press
Publication date:
01/31/2005
Series:
Raffaele Mattioli Lectures Series
Edition description:
New Edition
Pages:
112
Product dimensions:
5.43(w) x 8.50(h) x 0.39(d)

Meet the Author

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000–2001.

Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

Table of Contents

The Raffaele Mattioli lectures
Pt. ICompetition and market power1
1Introduction1
2Technology and market structure3
3Intellectual property4
4The Internet boom5
5Differentiation of products and prices12
6Switching costs and lock-in21
7Supply-side economies of scale25
8Demand-side economies of scale33
9Standards37
10Systems effects42
11Computer mediated transactions45
12Summary46
Pt. IIIntellectual property, competition, and information technology49
13Introduction49
14Patents, trade secrets, and copyrights54
15Differentiation of products and prices73
16Switching costs and lock-in77
17Standards and patents80
18Do we need to reform the patent system?82
19Summary and conclusions85

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