The Economics of Information Technology: An Introduction

The Economics of Information Technology: An Introduction

by Hal R. Varian, Joseph Farrell, Carl Shapiro
     
 

The high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects characterizing the information technology industry produce some unique economic behavior according to the authors (all professors of economics at the U. of California-Berkeley). This basic economics of this behavior is described in the first half of… See more details below

Overview

The high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects characterizing the information technology industry produce some unique economic behavior according to the authors (all professors of economics at the U. of California-Berkeley). This basic economics of this behavior is described in the first half of their work. They then present special consideration of the role of intellectual property in the economics of the information technology, providing chapters on patents, trade secrets, and copyrights; differentiation of products and prices; switching costs and lock-in, standards and patents, and patent system reform. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780521605212
Publisher:
Cambridge University Press
Publication date:
01/31/2005
Series:
Raffaele Mattioli Lectures Series
Edition description:
New Edition
Pages:
112
Product dimensions:
5.43(w) x 8.50(h) x 0.39(d)

Table of Contents

The Raffaele Mattioli lectures
Pt. ICompetition and market power1
1Introduction1
2Technology and market structure3
3Intellectual property4
4The Internet boom5
5Differentiation of products and prices12
6Switching costs and lock-in21
7Supply-side economies of scale25
8Demand-side economies of scale33
9Standards37
10Systems effects42
11Computer mediated transactions45
12Summary46
Pt. IIIntellectual property, competition, and information technology49
13Introduction49
14Patents, trade secrets, and copyrights54
15Differentiation of products and prices73
16Switching costs and lock-in77
17Standards and patents80
18Do we need to reform the patent system?82
19Summary and conclusions85

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