Economics Of Sport And Recreation / Edition 2

Economics Of Sport And Recreation / Edition 2

by Peter Taylor, Chris Gratton
     
 

ISBN-10: 0419189602

ISBN-13: 9780419189602

Pub. Date: 08/11/2000

Publisher: Taylor & Francis

The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports

Overview

The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting.
In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book.
Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.

Product Details

ISBN-13:
9780419189602
Publisher:
Taylor & Francis
Publication date:
08/11/2000
Edition description:
Revised
Pages:
244
Product dimensions:
6.14(w) x 9.21(h) x 0.51(d)

Table of Contents

Prefacexiii
Part IIntroduction1
1Sport and economics3
2The economic importance of sport14
Part IIDemand31
3The demand for leisure time33
4The demand for sport: theory48
5The demand for sport: evidence65
Part IIISupply97
6Government and sport99
7The voluntary sector and sport125
8The commercial sector and sport142
Part IVContemporary issues in the economics of sport161
9Sports sponsorship163
10Major sports events179
11Professional team sports193
12Sport and broadcasting211
Bibliography223
Index232

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