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Economics Of Sport And Recreation / Edition 2

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Overview

The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting.
In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book.
Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.

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Editorial Reviews

From the Publisher
'...a welcome addition to the limited range of introductory textbooks on the economics of sport. Its broad coverage of the sports industry, its accessibility and strong emphasis on empirical evidence and application, recommends it as a textbook for programmes such as sport management.' - Bill Gerrard, Local Government Studies

'A comprehensive examination ... a very interesting and thought-provoking book.' - The International Journal of the History of Sport

Booknews
This book provides a systematic and comprehensive study of the sports industry by economists, emphasizing the importance of the commercial sector in the sports goods industry, sponsorships, major events, professional team sports and the relationships between sports and the media. The book is the result of a complete overhaul of Gratton (Sport and Leisure, Sheffield Hallam U.) and Taylor's (leisure management U of Sheffield) earlier . Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780419189602
  • Publisher: Taylor & Francis
  • Publication date: 8/11/2000
  • Edition description: Revised
  • Edition number: 2
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.51 (d)

Meet the Author

Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry.
Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.

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Table of Contents

Preface
1 Sport and economics 3
2 The economic importance of sport 14
3 The demand for leisure time 33
4 The demand for sport: theory 48
5 The demand for sport: evidence 65
6 Government and sport 99
7 The voluntary sector and sport 125
8 The commercial sector and sport 142
9 Sports sponsorship 163
10 Major sports events 179
11 Professional team sports 193
12 Sport and broadcasting 211
Bibliography 223
Index 232
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