Economics of Strategy / Edition 5

Economics of Strategy / Edition 5

by David Besanko, David Dranove, Mark Shanley, Mark Schaefer
     
 

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ISBN-10: 0470373601

ISBN-13: 9780470373606

Pub. Date: 08/24/2009

Publisher: Wiley

Follow the fundamentals of strategy.

Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer’s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you

Overview

Follow the fundamentals of strategy.

Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer’s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.

This book focuses on the economic principles that form the building blocks of strategy and details the tools you’ll need to perform comprehensive analysis of a firm’s economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:

  •  Demand, costs, pricing, and game theory
  • Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
  • The interface between the theory of the firm, organization design, and business strategy
  • Incentives—vital for understanding integration and organization structure
  • The boundaries of the firm
  • Positioning and sustaining advantage
  • Competition

New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.

Product Details

ISBN-13:
9780470373606
Publisher:
Wiley
Publication date:
08/24/2009
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.20(w) x 10.10(h) x 1.10(d)

Table of Contents

INTRODUCTION: STRATEGY AND ECONOMICS.

PART ONE: ECONOMIC FOUNDATIONS OF STRATEGY.

1 Basic Microeconomic Principles.

2 Economies of Scale and Scope.

3 Agency and Coordination.

4 The Power of Principles: A Historical Perspective.

PART TWO: FIRM BOUNDARIES.

5 The Vertical Boundaries of the Firm.

6 Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.

7 Diversification.

PART THREE: MARKET AND COMPETITIVE ANALYSIS.

8 Competitors and Competition.

9 Strategic Commitment.

10 The Dynamics of Pricing Rivalry.

11 Entry and Exit.

12 Industry Analysis.

PART FOUR: STRATEGIC POSITION AND DYNAMICS.

13 Strategic Positioning for Competitive Advantage.

14 Sustaining Competitive Advantage.

15 The Origins of Competitive Advantage: Innovation, Evolution, and the Environment.

PART FIVE: INTERNAL ORGANIZATION.

16 Performance Measurement and Incentives in Firms.

17 Strategy and Structure.

18 Environment, Power, and Culture.

Glossary.

Index.

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