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The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
PART ONE: ECONOMIC FOUNDATIONS OF STRATEGY.
1 Basic Microeconomic Principles.
2 Economies of Scale and Scope.
3 Agency and Coordination.
4 The Power of Principles: A Historical Perspective.
PART TWO: FIRM BOUNDARIES.
5 The Vertical Boundaries of the Firm.
6 Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
PART THREE: MARKET AND COMPETITIVE ANALYSIS.
8 Competitors and Competition.
9 Strategic Commitment.
10 The Dynamics of Pricing Rivalry.
11 Entry and Exit.
12 Industry Analysis.
PART FOUR: STRATEGIC POSITION AND DYNAMICS.
13 Strategic Positioning for Competitive Advantage.
14 Sustaining Competitive Advantage.
15 The Origins of Competitive Advantage: Innovation, Evolution, and the Environment.
PART FIVE: INTERNAL ORGANIZATION.
16 Performance Measurement and Incentives in Firms.
17 Strategy and Structure.
18 Environment, Power, and Culture.