Economics plus MyEconLab / Edition 1

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More About This Textbook


Economics offers a novel approach to the principles of economics course based on three principles:Ongoing assessment is an essential component of the learning process;Students/Readers understand concepts better when they are presented in the context of engaging stories;

Students/Readers remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

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Product Details

  • ISBN-13: 9780321278968
  • Publisher: Pearson Education
  • Publication date: 12/9/2005
  • Edition number: 1
  • Pages: 768
  • Product dimensions: 8.70 (w) x 10.30 (h) x 1.30 (d)

Table of Contents

Part 1: Introduction

1. Economics: The Science of Everyday Life
EXAMPLE Registering for Class on the First Day of the Semester

2. Efficiency and Allocation in the Global Economy
EXAMPLE U.S Spending on Military Build-up and Healthcare

3. The American Economy in a Global Setting
EXAMPLE Ups and Downs of Pittsburgh's Steel Industry

4. The Demand and Supply Framework
EXAMPLE Market for Coffee in Burlington, Vermont

5. Elasticity
EXAMPLE Lunchtime Market for Fast Food

6. Market Efficiency and Government Intervention

EXAMPLE Buying a Laptop Computer for College

PART 2: The Role of Consumers and Firms

7. Consumer Behavior
EXAMPLE Spending Money on Pizza or CDs

8. Firm Production and Cost
EXAMPLE Guitar Production in Nashville, TN

PART 3: Market Structure, Pricing, and Public Policy

9. Perfect Competition
EXAMPLE Pike Place Market and the Seattle Salmon Business

10. Monopoly
EXAMPLE Major League Baseball and an Atlanta Braves game
11. Monopolistic Competition and Product Differentiation
EXAMPLE Philly Cheese Steak Industry

12. Oligopoly
EXAMPLE Video Game Console Industry

13. Antitrust, Regulation, and Deregulation
EXAMPLE Ticketmaster as a Monopoly

PART 4: Resource Markets, Market Failure and Public Goods
14. Capital Markets
EXAMPLE Google's Rise to Prominence
15. Resource Markets
EXAMPLE Laptop Bag Manufacturing in Dallas, TX

16. The U.S. Labor Market and theDistribution of Income
EXAMPLE Oprah Winfrey's Charitable Giving
17. Market Failure and Public Goods
EXAMPLE Fishing in the Chesapeake Bay
Part 5: Measuring Macroeconomic Health

18. Unemployment and Employment
EXAMPLE Unemployed College Grad in the San Francisco Job Market
19. Inflation and Prices
EXAMPLE Hyperinflation in Germany During the 1920's Depression
20. GDP and the Business Cycle
EXAMPLE Buying American: Toyota Camry or Ford Focus

Part 6: The Aggregate Demand, Aggregate Supply, and Fiscal Policy
21. AD/AS: The Basic Model
EXAMPLE Comparing the End of the Civil War to the End of World War II
22. Long Run AD/AS
EXAMPLE The U.S. Economy from 1870-1900
23. Short Run AD/AS and Fiscal Policy
EXAMPLE The U.S. Economy and Presidential Politics
24. Saving, Investment, and the Budget Deficit
EXAMPLE Spiraling U.S. National Debt

Part 7: Money and Monetary Policy

25. Money and Banking Basics
EXAMPLE Private Currency in Ithaca, New York
26. Money Creation and Monetary Policy
EXAMPLE Stabilizing the Economy in the Wake of 9/11
27. Money in the Macroeconomy
EXAMPLE Federal Reserve Doubles M1 Money Supply
Part 8: Long-Run Economic Health
28. Long-Run Implications of Macroeconomic Policy
EXAMPLE Tax Cut Stimulates Economy Following the 2001 Recession
29. Economic Growth
EXAMPLE Comparing the U.S. and Mexican Economies
Part 9: International Trade and Finance
30. International Trade
EXAMPLE Anti-globalization Protesters at the WTO Meeting in Seattle
31. International Finance
EXAMPLE The Argentine Financial Crisis
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