Economist Pocket Strategy: The Essentials of Business Strategy from A to Z

Economist Pocket Strategy: The Essentials of Business Strategy from A to Z

by Tim Hindle
     
 

A concise, jargon-free A to Z of the principles and practice of business strategy.

Strategy is back in fashion but more difficult than every for business managers in the complex and fast-moving environment that they have to operate in today. No single subject has dominated to so great an extent the thinking of managers, consultants and management theorists as

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Overview

A concise, jargon-free A to Z of the principles and practice of business strategy.

Strategy is back in fashion but more difficult than every for business managers in the complex and fast-moving environment that they have to operate in today. No single subject has dominated to so great an extent the thinking of managers, consultants and management theorists as corporate strategy. Without a clear and viable strategy a company cannot succeed. It influences every aspect of a company's existance: from what it sells and to who and how, to how it organises its finances and the people it employs. Pocket Strategy sets out a clear path through the intricacies of business strategy with concise essays on:

  • Strategic issues for the 21st century
  • Approaches to managing growth
  • What e-commerce strategy is right for your business?
  • The global company
  • Managing change
  • Management consultants: their uses and their dangers; An A-Z of key terms and concepts from ABC method and Alliance, to Strategic control and Window dressing; Wide-ranging lists and appendixes.

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Product Details

ISBN-13:
9781861973764
Publisher:
Profile Books Limited
Publication date:
01/01/2001
Edition description:
Fourth Edition
Pages:
202
Product dimensions:
3.94(w) x 7.76(h) x (d)

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