Econovation: The Red, White, and Blue Pill for Arousing Innovation

Econovation: The Red, White, and Blue Pill for Arousing Innovation

by Steve Faktor
     
 

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Over the last 20 years, China fed our zombie-like appetite for iPhones, Prada and Snuggies. At the same time, its biggest customer, the US, found itself in debt, under-educated, and covered with recreational tattoos. So now what? Will America wallow in mediocrity like Greece or some C-list celebrity? Or, will our legendary ingenuity save us from Tweeting...and

Overview

Over the last 20 years, China fed our zombie-like appetite for iPhones, Prada and Snuggies. At the same time, its biggest customer, the US, found itself in debt, under-educated, and covered with recreational tattoos. So now what? Will America wallow in mediocrity like Greece or some C-list celebrity? Or, will our legendary ingenuity save us from Tweeting...and eating our way to irrelevance? Econovation is a bold, witty response to those questions that doesn't rely on miracles or government for answers. It challenges business leaders to think differently about the next decade of the US economy and respond with big, sustainable innovations. Written by Steve Faktor, former Vice President of Growth & Innovation and head of the Chairman's Innovation Fund at American Express, Econovation is a trends book on steroids. It's bursting with practical, thought-provoking ideas no executive, entrepreneur or Fed Chairman can afford to miss.

Most importantly, Econovation envisions a very different future. It's one ruled by "producerism", not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:

  • Capitalize on a market that will go from making nothing to making everything...for China.
  • Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
  • Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
  • Seduce a desperate government to finance your business, then feed you pancakes in the morning
  • Motivate tomorrow's employee with social currency instead of the green, depreciating kind
  • Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws

Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one, convenient place - a rare treat for a business book.

Product Details

ISBN-13:
9781118054000
Publisher:
Wiley
Publication date:
11/29/2011
Pages:
214
Product dimensions:
6.30(w) x 9.10(h) x 1.00(d)

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Meet the Author

STEVE FAKTOR is the former Vice President of Growth and Innovation and head of the Chairman's Innovation Fund at American Express. There, he developed and incubated numerous growth ventures including Zync, Loyalty Edge, and Private Sales, a joint venture with Vente Privée. Steve is the founder of Blue Beacon Partners, LLC, which helps start-ups and corporations innovate new products and services, think big, and build a sustainable growth pipeline. In his career, Steve has created several $100-million-plus businesses, generated billions in sales volume, and deployed three enterprise-level innovation programs. Previously, Steve was a senior innovation and strategy executive at Citi and MasterCard. As a management consultant at Arthur Andersen, Steve led strategy, marketing, and technology projects for clients like WPP (Ogilvy), Samsung, JVC, Bombardier, Boise Cascade, Omnicom Group, and PSEG.

As a futurist, innovator, and digital payments expert, Steve is a popular global keynote speaker on future growth opportunities. Steve also leads innovation workshops, ideation, and training sessions based on his proprietary 4C's of Innovation methodology. An author with a satirical touch, his latest musings on trends in business can be read at ideafaktory.com.

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