This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge! Explains sophisticated concepts insimple words and pictures A perfect desk reference for every kind of publishing medium Vast audience, with equal appeal to designers, writers, publishers, teachers, and students
In an attempt to address the rift between the design and editorial departments often found in the publication world, communication design consultant White addresses issues associated with legibility and reading habits. While this is not a revolutionary idea, he does an admirable job of detailing these issues with plenty of easy-to-read examples. Yet while there are several kernels of wisdom and numerous useful rules of thumb to be found within, many readers will be disinclined to take advice from a book that puts so few of its own principles to work. A bland cover, scores of elementary scribbles for illustrations, a slipshod layout, and poor production values all conspire to alienate the readers White is so concerned about winning over. Squarely aimed at the publication business, this book (completely revised since the previous two editions in 1974 and 1982) will most benefit those engaged in designing and producing periodicals. Best suited for larger public libraries or trade school libraries associated with design programs.-Phil Hamlett, San Francisco Copyright 2004 Reed Business Information.
Jan V. White is an award-winning graphic designer and communication design consultant with over 50 years of experience. The author of 12 books on visual techniques in publishing, he lives in Westport, CT.