The Education of a Typographer

Overview


Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning. Contributors Include: • Allan Haley, Art Chantry, Stefan Sagmeister, Denise Gonzales Crisp, Nick Bell, Ed Fella, David Jury and Katherine McCoy • Part of the Education-of series, which includes The Education of a Graphic Designer ...
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The Education of a Typographer

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Overview


Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning. Contributors Include: • Allan Haley, Art Chantry, Stefan Sagmeister, Denise Gonzales Crisp, Nick Bell, Ed Fella, David Jury and Katherine McCoy • Part of the Education-of series, which includes The Education of a Graphic Designer (1-880559-99-4) • This book is being copublished with the School of Visual Arts in New York City, one of the top art schools in the US • Advertising to include Communication Arts and Print Magazine
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Product Details

  • ISBN-13: 9781581153484
  • Publisher: Skyhorse Publishing
  • Publication date: 5/1/2004
  • Pages: 256
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.03 (d)

Meet the Author

Steven Heller is the co–chair of the MFA Designer as Author Department at New York’s School of Visual Arts. He is the author of many books, including Comics Sketchbooks, Scripts, and New Modernist Type.

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Table of Contents

Acknowledgments vi
Introduction: Teaching Typographic Fluency vii
Section 1 Teaching Type 1
An Introduction to Typography for Students of Graphic Design 2
Unlearned Typography 8
Teaching the Parameters 10
The Pressure to Be Branche 14
What I Have Learned about Typography. What I Teach 17
Typography: The Complete Education 19
Voice 27
Just Looking 30
With Thanks to Leonard Jay: A Typographic Education 35
The List 38
Teaching Typography: Integrating the Old and the New 42
True Knowledge Derives from Knowing How to See 52
Concerns for Education in Today's Typographic Universe 55
Section 2 Traditions and Conventions 77
What Is a Letter? 78
Fine Typography: Is It Relevant? How Can It Be Taught? 91
The "Crystal Goblet" as a Teaching Tool 98
Convention and Creativity in Typography 101
Back to Basics: Stopping Sloppy Typography 108
The Language of Letters 111
Type Casting 116
My Backward Step to Lettering 123
Section 3 Typographic Narratives 125
The Value of the Narrative in the Education of a Typographer 126
The Letter as Such: Aleksei Kruchenykh as Closet Typographer 134
Alef-Beit: A Typographic Journey 142
Charting a Course for Arabic Typography 146
Section 4 Digital Literacy 151
Digital Type Decade 152
Learning Curves: Teaching Typography with the Computer 160
The Newness in the New Typography 165
Hearing Type 173
Section 5 Type Dialogues 179
How to See 180
If It's Good It Touches Me 183
Kerning at Twenty Paces 184
Type Is for Reading 187
Negative Space 191
Attention to Detail 193
The Stroke of a Pen 195
Using and Abusing 201
Section 6 Syllabi and Projects 203
Introduction to Typography 204
Type One 206
Type and Graphic Design 230
Experimental Typography 239
Visual Literacy 242
Contributors 247
Index 255
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