The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

( 1 )

Overview

David Novak?one of today?s most engaging, unconventional, and successful business leaders?lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world?s largest restaurant company at the ripe old age of forty-seven.

While ...

See more details below
Paperback
$12.86
BN.com price
(Save 19%)$16.00 List Price
Other sellers (Paperback)
  • All (21) from $1.99   
  • New (11) from $8.91   
  • Used (10) from $1.99   
Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.

While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.

The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:

From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying “right-sized”
• Breaking through the clutter

From his years as an ad executive and chief marketing officer ...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl

As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
• Why a gold watch can have less value than a floppy rubber chicken
• Knowing when “the answers are in the building”
• Knowing when to do nothing
• What it takes to revitalze a company

And as CEO of Yum! Brands, Inc. ...
• How to “shock the system”
• How to avoid the slow-no’s
• Managing two up and two down

David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

Read More Show Less

Editorial Reviews

From the Publisher
"The Education of an Accidental CEO is a wonderful journey tracking the aspects of leadership. David Novak is a classic type-A personality who possesses the insatiable desire to improve and make those around him rise to new levels. Everyone is in search of the secret. You'll find it in this book. A motivational must"
—Rick Pitino

"David Novak is a great business leader and a wonderful guy. Our companies have very little in common, yet I have learned a lot from Dave. He is great with people, an innovator and one of the best global thinkers I have met. This book is filled with the 'little things' that authentic leaders do every day to build a great business. The best leaders are the best learners. Dave's 'journey' brings the skill of learning to life."
—Jeffrey R. Immelt, chairman and CEO of General Electric

"An entertaining, humorous, honest and inspiring message from an extraordinary person who engenders trust and instills self-confidence. Throughout this book David Novak brightens your mood and improves your outlook."
-Larry Bossidy, retired chairman and CEO of Honeywell International and co-author of Execution and Confronting Reality

"If CEOs were selected like NFL quarterbacks, David Novak would be a first-round draft pick. I would certainly like to have him running a Berkshire company. After you read this book, you will know why."
—Warren Buffett

“Just plain fun to read....More important, though, is the message—no matter whether you are a CEO or just starting out—that each and every day provides the opportunity to learn and get better at what you do, because as David says ‘you never know what you’re capable of.’ His book is smart with heart and you’ll see how far openness and honesty can get you. In short, very far.” 
—Jamie Dimon, chairman and CEO of JPMorgan Chase 

“David Novak is completely authentic and means every word....What a great lesson for anyone striving for real success.”
—Patrick Lencioni, author of The Five Dysfunctions of a Team, and president of the Table Group

“David has always had the natural leadership gift of ‘taking people with him,’ but he has never stopped learning, always valued others no matter what their background, and always stayed true to who he is. His great personal story provides lessons to anyone who has the privilege of leading.”
—Brenda Barnes, chairman and CEO of the Sara Lee Corporation

Read More Show Less

Product Details

  • ISBN-13: 9780307451798
  • Publisher: Crown Publishing Group
  • Publication date: 4/28/2009
  • Pages: 320
  • Sales rank: 810,214
  • Product dimensions: 5.18 (w) x 7.99 (h) x 0.67 (d)

Meet the Author

DAVID NOVAK is chairman and CEO of Yum! Brands, Inc., home to KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W All American Food. He has been recognized as one of Institutional Investor’s top CEOs, and for the past five years Yum! has achieved growth of at least 13 percent earnings per share. He lives in Louisville, Kentucky, with his wife, Wendy. All of David’s proceeds from the book will be donated to the United Nations World Food Programme in conjunction with Yum!’s global hunger relief efforts. He also serves as a director of the Friends of the World Food Programme.

JOHN BOSWELL is a literary agent, a book packager, and the author or coauthor of seventeen books, including the #1 New York Times bestseller What They Don’t Teach You at Harvard Business School. He lives in New York City.

Read More Show Less

Table of Contents


Introduction: "You Never Know What You're Capable Of"     1
The Spin-off: Taking an Unexpected Shot at the Top     7
Trailer Park Days: Being the New Kid on the Block     13
Little Fish, Big Pond: Breaking Through the Clutter     23
Climbing Up and Staying Grounded: Getting Down to Business     31
The A-Team: Learning from the Best     52
My Own Private Cola Wars: Paying My Dues     67
The Operator: Getting Out of My Comfort Zone     83
What Kind of President Was I Going to Be?: Being the Real Me     98
The Career Maker: Turning the Business Around     118
The Big Do-over: Shifting the Playing Field     131
Andy and Me: Making One Plus One Equal Three     138
How We Would Work Together: Setting Expectations     147
Taking People with You: Practicing What You Preach     160
The First Year: Coming Together as a Team     176
Reward and Recognize, Part 3: Appreciating the Power of People     192
Steal from the Best: Accelerating My Learning     200
Be Careful What You Wish For: Managing Adversity     218
Customer Mania: Going Bonkers     228
Getting Things Done: Driving Results     238
Leaders Take Questions: Providing the CEO'sPerspective     253
Unfinished Business: Learning Never Ends     271
Afterword     285
Acknowledgments     287
Index     293
Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 23, 2013

    CEO' s must read

    If all companies treated their employees the way YUM brand does this nation would be alot better off. The way they treat people and show appreciation toward the lower level employees is awesome and something that should copied. All large company CEO's should be required to read this book.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)