Educational Fund Raising: Principles and Practice / Edition 1

Educational Fund Raising: Principles and Practice / Edition 1

by Michael J. (Ed.) J. Worth

ISBN-10: 089774814X

ISBN-13: 9780897748148

Pub. Date: 01/28/1993

Publisher: Greenwood Publishing Group, Incorporated

Product Details

Greenwood Publishing Group, Incorporated
Publication date:
American Council on Education Series
Product dimensions:
6.23(w) x 9.20(h) x 1.31(d)

Table of Contents

1Defining Institutional Advancement, Development, and Fund Raising3
2Elements of the Development Program10
3The Historical Overview18
4Characteristics of Donors31
5Characteristics of Successful Fund-raising Programs39
6The Roles of Key Individuals51
7The Role of Institutional Planning in Fund Raising57
8The Annual Giving Program69
9How to Prepare a Direct Mail Solicitation85
10Major Gift Programs97
11Fundamentals of Planned Giving117
12How to Solicit a Major Gift131
13Campaigning in the Nineties143
14The Use of Fund-raising Counsel from Counsel's Perspective159
15Rethinking the Traditional Capital Campaign167
16Obtaining Corporate Support181
17Obtaining Foundation Support191
18How to Write a Good Proposal200
19Raising Funds from Parents211
20Raising Funds for Athletics219
21Fund Raising for Professional Schools within a University229
22Hiring, Training, and Retaining Development Staff239
23Operating a Donor Research Office251
24Measuring Fund-raising Costs and Results265
25Organizing the Development Program275
26The Role of Public Relations in Fund Raising289
27The Role of Alumni Affairs in Fund Raising303
28Development and Sponsored Research311
29The Institutionally Related Foundation323
30Raising Funds for Independent Schools337
31Raising Funds for Community Colleges347
32Ethical Issues in Fund Raising359
33Educational Fund Raising as a Profession368
34Trends in Fund-raising Research380
35Legal Trends Affecting Philanthropy389
For Further Reading421

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