Educational Fund Raising: Principles and Practice / Edition 1

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Editorial Reviews

Presents 36 diverse contributions on the latest in theory and practice, addressing such topics as the characteristics of successful fund-raising programs, donor motivation, elements of the development program, institutional planning, annual giving, the capital campaign, targeting special constituencies, and special considerations for the fund-raising profession (ethical issues, trends in research, legal trends affecting philanthropy). Neither a textbook nor a treatise on philanthropy, these essays emphasize practice but are more formalized and research-based than a simple collection of experiences. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780897748148
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 1/28/1993
  • Series: American Council on Education Series
  • Edition number: 1
  • Pages: 462
  • Product dimensions: 6.23 (w) x 9.20 (h) x 1.31 (d)

Table of Contents

1 Defining Institutional Advancement, Development, and Fund Raising 3
2 Elements of the Development Program 10
3 The Historical Overview 18
4 Characteristics of Donors 31
5 Characteristics of Successful Fund-raising Programs 39
6 The Roles of Key Individuals 51
7 The Role of Institutional Planning in Fund Raising 57
8 The Annual Giving Program 69
9 How to Prepare a Direct Mail Solicitation 85
10 Major Gift Programs 97
11 Fundamentals of Planned Giving 117
12 How to Solicit a Major Gift 131
13 Campaigning in the Nineties 143
14 The Use of Fund-raising Counsel from Counsel's Perspective 159
15 Rethinking the Traditional Capital Campaign 167
16 Obtaining Corporate Support 181
17 Obtaining Foundation Support 191
18 How to Write a Good Proposal 200
19 Raising Funds from Parents 211
20 Raising Funds for Athletics 219
21 Fund Raising for Professional Schools within a University 229
22 Hiring, Training, and Retaining Development Staff 239
23 Operating a Donor Research Office 251
24 Measuring Fund-raising Costs and Results 265
25 Organizing the Development Program 275
26 The Role of Public Relations in Fund Raising 289
27 The Role of Alumni Affairs in Fund Raising 303
28 Development and Sponsored Research 311
29 The Institutionally Related Foundation 323
30 Raising Funds for Independent Schools 337
31 Raising Funds for Community Colleges 347
32 Ethical Issues in Fund Raising 359
33 Educational Fund Raising as a Profession 368
34 Trends in Fund-raising Research 380
35 Legal Trends Affecting Philanthropy 389
Glossary 413
For Further Reading 421
Index 429
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