EFFECTIVE ADVERTISER (SOFT)

EFFECTIVE ADVERTISER (SOFT)

by Tom Brannan
     
 

The Effective Advertiser bridges the gap between academic theory and the practitioner. It recognizes that advertising is only an element of business performance and gives valuable advice on how to establish a competitive edge in that area. All aspects of advertising, from where it fits into business planning to the production of a campaign are dealt with in a…  See more details below

Overview

The Effective Advertiser bridges the gap between academic theory and the practitioner. It recognizes that advertising is only an element of business performance and gives valuable advice on how to establish a competitive edge in that area. All aspects of advertising, from where it fits into business planning to the production of a campaign are dealt with in a jargon-free and lively manner.

Editorial Reviews

Booknews
Whether you are prepared to rebuild your advertising strategies from the ground up, or can do little more than tinker, suggests how advertising fits into the overall business practices of the company, offering both underlying principles and approaches, practical advice, and many examples. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780750617727
Publisher:
Butterworth-Heinemann
Publication date:
03/01/1994
Series:
Marketing Practitioner Series
Pages:
189
Product dimensions:
6.18(w) x 9.23(h) x 0.50(d)

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