Effective Business Communications / Edition 3

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Overview

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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Product Details

  • ISBN-13: 9780070440807
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 2/28/1980
  • Edition number: 3

Table of Contents

Preface
Ch. 1 Effective Communications in Business 3
Ch. 2 The Seven C's of Effective Communication 31
Ch. 3 Business Communication and the Global Context 69
Ch. 4 Business Communication and the Ethical Context 95
Ch. 5 Business Communication and the Technology Context 117
Ch. 6 The Process of Preparing Effective Business Messages 139
Ch. 7 The Appearance and Design of Business Messages 156
Ch. 8 Good-News and Neutral Messages 180
Ch. 9 Bad-News Messages 211
Ch. 10 Persuasive Written Messages 248
Ch. 11 Short Reports 281
Ch. 12 Long (Formal) Reports 317
Ch. 13 Proposals 353
Ch. 14 Strategies for Successful Speaking and Successful Listening 383
Ch. 15 Strategies for Successful Informative and Persuasive Speaking 408
Ch. 16 Strategies for Successful Interpersonal Communication 446
Ch. 17 Strategies for Successful Business and Group Meetings 469
Ch. 18 The Job Application Process - The Written Job Presentation 503
Ch. 19 The Job Application Process - Interviews and Follow-Up 532
App. A Visual Aids in Business Communication 563
App. B Grammar, Punctuation, and Style 578
App. C Business Communication and Legal Issues 594
Index 611
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