Effective Business Presentations (Neteffect Series) / Edition 1

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Overview

This book not only explores structured approaches to creating and delivering effective business presentations; it also supports quality coaching in managing and assessing the presentation process. Audience analysis, message development, delivery techniques, wise PowerPoint use, tips for managing anxiety, and team presentation. Corporate trainers, university faculty, and anyone exploring effective business presentation strategies.

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Product Details

  • ISBN-13: 9780130977359
  • Publisher: Prentice Hall
  • Publication date: 5/4/2004
  • Series: NetEffect Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.90 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Judy Jones Tisdale, Ph.D., is an Adjunct Associate Professor and Associate Director of the Management Communication Program at the University of North Carolina Kenan-Flagler Business School. She teaches oral and written management communication for the undergraduate and M.B.A. programs, and she is the director of the Kenan-Flagler Business Communication Center. Additionally, Judy is a member of UNC's Graduate Faculty and teaches presentation courses for graduate students across all disciplines at UNC-Chapel Hill. A former vice president with NationsBank (now Bank of America), Judy joined the Kenan-Flagler faculty in August 1998 after 13 years in sales and sales management in Bank of America's consumer/small business division. She earned her B.A. in English and Spanish from High Point University, her M.A. in English from Appalachian State University, and her Ph.D. in English from the University of North Carolina at Greensboro. Her current research, presentations, and publications involve academic service-learning, business presentations, and accounting communication.

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Read an Excerpt

PURPOSE OF THIS BOOK

Effective Business Presentations offers strategies and tools to plan, develop, and deliver dynamic business presentations. Equally important, it provides tactics to analyze performance for effectiveness. This practical book includes the following key topics: audience analysis, message development, delivery techniques, strategic PowerPoint® use, anxiety management, question-and-answer sessions, and team presentations.

HOW TO USE THIS BOOK

Whether you've presented many times or you're someone new to presentations, this book is for you! Individuals who haven't presented before or who present infrequently will find the organization of the book offers structure in planning and building presentations. Additionally, it provides specific details for honing delivery skills and creating visuals to be as effective as possible in promoting a message. Other presenters may desire to reassess or refine the way that they generate and deliver presentations; these readers can review the chapters in the order they're presented or go straight to the chapters relevant to the areas on which they want to work. Experienced presenters can selectively skim various chapters at any stage of their presentation development to find useful tips and tools to assist them in developing their presentation methods. Effective Business Presentations is a resource for presenters to learn how to identify strengths and challenges and then develop action plans at each presentation stage in order to hone the skills necessary to accomplish presentation goals.

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Table of Contents

1. Developing Presentations and Presenters.

2. Getting Started.

3. Developing an Effective Message.

4. Delivering with Impact.

5. Using PowerPoint Wisely.

6. Using Other Visuals.

7. Overcoming Presentation Anxieties.

8. Handling Q & A (Question-and-Answer Session).

9. Presenting as a Team.

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Preface

PURPOSE OF THIS BOOK

Effective Business Presentations offers strategies and tools to plan, develop, and deliver dynamic business presentations. Equally important, it provides tactics to analyze performance for effectiveness. This practical book includes the following key topics: audience analysis, message development, delivery techniques, strategic PowerPoint® use, anxiety management, question-and-answer sessions, and team presentations.

HOW TO USE THIS BOOK

Whether you've presented many times or you're someone new to presentations, this book is for you! Individuals who haven't presented before or who present infrequently will find the organization of the book offers structure in planning and building presentations. Additionally, it provides specific details for honing delivery skills and creating visuals to be as effective as possible in promoting a message. Other presenters may desire to reassess or refine the way that they generate and deliver presentations; these readers can review the chapters in the order they're presented or go straight to the chapters relevant to the areas on which they want to work. Experienced presenters can selectively skim various chapters at any stage of their presentation development to find useful tips and tools to assist them in developing their presentation methods. Effective Business Presentations is a resource for presenters to learn how to identify strengths and challenges and then develop action plans at each presentation stage in order to hone the skills necessary to accomplish presentation goals.

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted November 12, 2009

    more from this reviewer

    I Also Recommend:

    Great resource book!

    I purchased this book for a Masters course in Organizational Leadership. Working in the training field I didn't believe it would add much value, but I was wrong. This book is more than great tips, it also provides a number of simple tools that can be used as is or customized for specific presentations. Whether you need help getting started, developing delivery methods, overcoming anxiety, or handling difficult Q&A, this book can help. I've sold back many textbooks when finished with the course, but not this one!

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