Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention — and promote more effective communication skills.
New edition of a text that presents a three-step approach for achieving successful communication in today's workplace. The principles and strategies cover how to execute messages for both print and electronic transmission, as well as how to facilitate communication with diverse audiences. In the 11 chapters, Brantley (president, Innovative Training Team) and Miller (business and graphic arts, Milwaukee Area Technical College) discuss the communication cycle; elements of effective messages; the communication-by-objectives approach (planning, composing, and completing a message); electronic technology; good, neutral, persuasive, and bad news messages; job searches, resum<'e>s, and cover letters; applications, interviews, and follow-up; visuals, presentations, and instructions; and reports in the workplace. Spiral binding. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Dr. Clarice Pennebaker Brantley frequently conducts seminars at state, regional, and national meetings. She taught communication and other business-related courses for 37 years at the secondary, postsecondary, and university levels. She co-authors "Communication Tidbits and Hotlinks," a regular column in the electronic journal, The Balance Sheet. Dr. Brantley and Michele Goulet Miller also wrote The Basics: English. Among her publications are chapters titled "Listening" in the 2005 NBEA Yearbook and "Communication" in the 2003 NBEA Yearbook. Dr. Brantley maintains active membership in national and international professional associations: National Business Education Association, International Society for Business Education, Association for Business Communication, and Delta Pi Epsilon. A leader in community organizations, she serves on the State and Western Division Board of Directors for the Children's Home Society of Florida, She regularly participates in the Gulf Coast Economics Club, Pensacola Women's Alliance, and the Panhandle Tiger Bay Club. Her education includes earning a bachelor' degree (summa cum laude) in business administration from Valdosta State University and a doctorate in curriculum and instruction from the University of Southern Mississippi.
Michele Goulet Miller teaches a variety of business-related courses, including business communication, software applications, and medical office courses, at Milwaukee Area Technical College. In addition to teaching responsibilities, she works closely with employers to establish onsite experiences for students in certificate and associate degree programs. She is actively involved in program development based on daily experiences with the employment community in Southeastern Wisconsin. Ms. Miller also co-authors The Basics: English with Dr. Clarice Pennebaker Brantley and Effective English for Colleges with Dr. Jack Hulbert. She currently co-authors Communication Tidbits and Hotlinks' and is a past co-author of GrammarLinks, both regular features in the electronic journal, The Balance Sheet. Ms. Miller's professional memberships include National Business Education Association, International Society for Business Education, and Association for Business Communication. As a committed parent and community member, Ms. Miller has chaired fundraising events and has served on the boards of a local humane society and a nursery school in the Milwaukee area. She regularly volunteers in the community. Michele Goulet Miller received a bachelor's degree in business education from Western Michigan University. She received a master's degree in business education from the University of Wisconsin, Whitewater, and a master's degree in educational administration and supervision from the University of Wisconsin, Milwaukee.
Part One: PRINCIPLES OF COMMUNICATION. 1. Partners for Effective Communication. 2. The Six Cs of Effective Messages. 3. The Communication-by-Objectives Approach. 4. Communication and Technology. Part Two: EFFECTIVE MESSAGE APPLICATIONS. 5. Good New and Neutral News Messages. 6. Bad News Messages. 7. Persuasive Messages. 8. Job Searches, Resumes, and Cover Letters. 9. Applications, Interviews, and Follow-Up Messages. 10. Visuals and Presentations. 11. Reports, Proposals, and Instructions for the Workplace.