Effective Communication for Colleges: Workbook / Edition 8

Effective Communication for Colleges: Workbook / Edition 8

by Clarice Pennebaker Brantley, Michele Goulet Miller
     
 

The principles of business writing are stressed, and students are provided with extensive opportunities to apply these principles to writing situations. Multicultural and legal/ethical issues and technological applications are integrated throughout the text. Each chapter contains critical-thinking questions, a summary, and end-of-chapter activities, including writing… See more details below

Overview

The principles of business writing are stressed, and students are provided with extensive opportunities to apply these principles to writing situations. Multicultural and legal/ethical issues and technological applications are integrated throughout the text. Each chapter contains critical-thinking questions, a summary, and end-of-chapter activities, including writing exercises and communication skill development exercises. A reference guide is included that contains basic grammar explanations and illustrations, word usage principles, and source format guidelines.

Product Details

ISBN-13:
9780538717519
Publisher:
Cengage Learning
Publication date:
07/28/1998
Series:
PS - Communication/English Series
Edition description:
Older Edition
Pages:
400

Meet the Author

Table of Contents

Principles of Communication
Chapter 1: Communication and Electronic Technology
1. Communicator Skills
2. Communication Tools
Chapter 2: Qualities of Effective Messages
1 Courtesy
2 Clarity
3 Conciseness
4 Concreteness
5 Correctness
6 Completeness
Chapter 3: Planning and Developing Messages
1 Plan the Message
2 Expand the Outline
3 Finalize the Message
Chapter 4: Document Preparation
1 Letters
2 Memorandums
3 Electronic Communications
Effective Message Applications
Chapter 5: Good News and Neutral News Messages
1 The Good News Strategy
2 Good News and Neutral News Applications
Chapter 6: Bad News Messages
1 The Bad News Strategy
2 Bad News Applications
Chapter 7: Persuasive Messages
1 The Persuasive Strategy
2 Persuasive Applications
Chapter 8: Employment Messages
1 Searching for a Job
2 Developing and Preparing a Resume
3 Developing and Preparing a Cover Letter
4 Interviewing for Employment
5 Developing and Preparing Other Employment Messages
Chapter 9: Reports in the Workplace
1 Report Development
2 Formal Reports
3 Informal Reports
4 Oral Reports
5 Instructions
Reference Guide

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