Effective Communication for Colleges: Workbook / Edition 8

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More About This Textbook

Overview

The principles of business writing are stressed, and students are provided with extensive opportunities to apply these principles to writing situations. Multicultural and legal/ethical issues and technological applications are integrated throughout the text. Each chapter contains critical-thinking questions, a summary, and end-of-chapter activities, including writing exercises and communication skill development exercises. A reference guide is included that contains basic grammar explanations and illustrations, word usage principles, and source format guidelines.
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Product Details

  • ISBN-13: 9780538717519
  • Publisher: Cengage Learning
  • Publication date: 7/28/1998
  • Series: PS - Communication/English Series
  • Format: Spiral Bound
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 400

Table of Contents

Principles of Communication
Chapter 1: Communication and Electronic Technology
1. Communicator Skills
2. Communication Tools
Chapter 2: Qualities of Effective Messages
1 Courtesy
2 Clarity
3 Conciseness
4 Concreteness
5 Correctness
6 Completeness
Chapter 3: Planning and Developing Messages
1 Plan the Message
2 Expand the Outline
3 Finalize the Message
Chapter 4: Document Preparation
1 Letters
2 Memorandums
3 Electronic Communications
Effective Message Applications
Chapter 5: Good News and Neutral News Messages
1 The Good News Strategy
2 Good News and Neutral News Applications
Chapter 6: Bad News Messages
1 The Bad News Strategy
2 Bad News Applications
Chapter 7: Persuasive Messages
1 The Persuasive Strategy
2 Persuasive Applications
Chapter 8: Employment Messages
1 Searching for a Job
2 Developing and Preparing a Resume
3 Developing and Preparing a Cover Letter
4 Interviewing for Employment
5 Developing and Preparing Other Employment Messages
Chapter 9: Reports in the Workplace
1 Report Development
2 Formal Reports
3 Informal Reports
4 Oral Reports
5 Instructions
Reference Guide
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