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Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
PART I: THE LESSONS Chapter 1. Defining Crisis Communication Chapter 2. Lessons on Managing Crisis Uncertainty Chapter 3. Lessons on Effective Crisis Communication Chapter 4. Lessons on Effective Crisis Leadership PART II: APPLYING THE LESSONS Chapter 5. Examples of Success and Failure In Industrial Accidents Chapter 6. Examples of Success and Failure During Outbreaks of Food-Borne Illness Chapter 7. Examples of Success and Failure in Response to Terrorism Chapter 8. Examples of Success and Failure During Natural Disasters PART III: THE OPPORTUNITIES Chapter 9. Learning Through Failure Chapter 10. Risk Communication Chapter 11. Responding to the Ethical Demands of Crisis Chapter 12. Crisis as Inspiring Renewal to a New Normal Index About the Authors
Overview
Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.