Effective Executive's Guide to FrontPage Web Sites: The Eight Steps for Designing, Building, and Managing FrontPage 2000 Web Sites

Overview

Written specifically for busy executives, managers, and other professionals, Effective Executive's Guide to FrontPage Web Sites walks you through the eight steps of designing, building, and managing Microsoft FrontPage 2000 Web sites:
  • Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a site effective.
  • Step 2: Develop a Content Strategy. ...
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Overview

Written specifically for busy executives, managers, and other professionals, Effective Executive's Guide to FrontPage Web Sites walks you through the eight steps of designing, building, and managing Microsoft FrontPage 2000 Web sites:
  • Step 1: Learn the Logic. Start here with a discussion about how the Web works, why Web sites make sense, and what makes a site effective.
  • Step 2: Develop a Content Strategy. Identify the purpose of the Web site and the required content.
  • Step 3: Lay a Foundation. Prepare the foundation of your Web site by getting a domain name and locating a company to host your Web site.
  • Step 4: Collect and Organize Your Content. Collect existing content or develop new content-then create a central warehouse to store and organize this material.
  • Step 5: Create Your Web Site. Set up your Web pages and other Web site components using FrontPage.
  • Step 6: Polish Your Pages. Refine your Web pages to make them more effective and professional.
  • Step 7: Add Interactivity to Your Web Site. Enhance your Web site through the addition of interactive features.
  • Step 8: Deploy Your Web Site. Test and publish your Web site and then draw attention to it by submitting your site to search engines, sharing links, using newsgroups and list servers, and generating offline publicity.

More than just a book about FrontPage, Effective Executive's Guide to FrontPage Web Sites explains how to create business and nonprofit organization Web sites that really work. END

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Product Details

  • ISBN-13: 9780967298139
  • Publisher: Redmond Technology Press
  • Publication date: 9/28/2000
  • Series: Effective Executive Guides
  • Pages: 272
  • Product dimensions: 7.36 (w) x 9.17 (h) x 0.77 (d)

Table of Contents

Introduction xvii
What This Book Assumes About You xvii
How This Book Is Organized xviii
Step 1 Learn the Logic xviii
Step 2 Develop a Content Strategy xviii
Step 3 Lay a Foundation xviii
Step 4 Collect and Organize Your Content xviii
Step 5 Create Your Web Site xix
Step 6 Polish Your Pages xix
Step 7 Add Interactivity to Your Web Site xix
Step 8 Deploy Your Web Site xix
Conventions Used in This Book xx
Step 1 Learn the Logic 1
What Is the Internet? 1
Connecting to the Internet 2
Methods of Communication over the Internet 4
How Do Web Pages Work? 9
Introducing HTML Code 9
New Web Page Technologies 11
Why It Makes Sense to Have a Web Site 12
Advertising 12
Publishing 13
Information Collection 13
Transaction Processing 13
What Makes a Good Web Site? 14
Useful Content 15
Easy Navigation 16
Visual Appeal 16
Summary 16
Step 2 Develop a Content Strategy 17
Common Web Site Goals 17
Advertising Your Company or Organization 18
Selling or Advertising a Product or Service 21
Disseminating Information 23
Generating Online Advertising Revenue 25
Selling Digital Content 27
Supporting a Product 30
Complementing a Curriculum 34
Determining Your Web Site's Goals 36
Methodologies for Developing Your Content 37
Summary 38
Step 3 Lay a Foundation 39
Domain Name Background 40
IP Address 40
DNS 40
Domain Hierarchy 41
Why You Need Your Own Domain Name 42
Picking a Domain Name 43
Picking a Top-Level Domain 44
Valid Domain Names 45
Domain Name Disputes 46
Choosing a Registrar 47
Choosing a Web Hosting Service 47
Comparing Host Features 48
Local vs. National Web Hosting 54
Where to Find a Web Hosting Company 55
Signing Up for Service 57
Summary 62
Step 4 Collect and Organize Your Content 63
Determining What Needs to Be Done 64
Creating a Central Location for Content 65
Establishing a File Naming Convention 68
Collecting Existing Digital Content 69
Types of Digital Content to Look For 69
Locating Existing Digital Content 71
Converting Existing Data to an Appropriate Format 75
Creating New Digital Content 80
Digital Images 81
Documents 89
Organizing Content and Planning Your Web Site 91
Organizing Your Content 91
Creating Your Site Plan 92
Summary 94
Step 5 Create Your Web Site 95
Working with Web Sites in FrontPage 96
Creating Web Sites 96
Opening and Closing Web Sites and Pages 102
Overview of the FrontPage Interface 104
Using Views to View Your Web Site 105
Viewing Your Web Pages 111
Managing Files in FrontPage 114
Adding New Pages and Folders 115
Moving and Copying Files 115
Renaming Files 115
Deleting Files, Folders, and Webs 116
Creating Basic Web Pages 116
Saving and Exporting Web Pages 117
Importing Text 119
Entering and Formatting Text 120
Creating Hyperlinks 121
Working with Images 123
Managing Web Site Work 127
Configuring Your Web Site for Multiple Users 128
Conducting Work with Multiple Users 135
Summary 138
Step 6 Polish Your Pages 139
Creating an Effective Home Page 139
Choosing the Best Content for Your Home Page 140
Using Shared Borders to Ease Navigation 142
Making Your Pages Look Consistent 153
Creating Templates for Often-Used Page Types 154
Formatting Page Colors and Backgrounds 155
Using Themes 157
Tables and Advanced Text Layout 158
Summary 164
Step 7 Add Interactivity to Your Web Site 165
Working with Forms 166
Creating Effective Forms 166
Creating Forms Pages 169
Inserting Form Fields 169
Modifying Form Field Properties 170
Modifying Form Properties 173
Creating a Search Form 175
Creating Web-Based Discussions 177
Chat-Based Discussions 178
Creating Discussion Groups 178
Creating Web Stores 182
How Web Stores Work 182
E-Commerce Options for Your Company 185
Summary 192
Step 8 Deploy Your Web Site 193
Testing Your Web Site 193
Using the Reports View to Test Your Web Site 194
Testing Your Site in Different Browsers 197
Usability Testing 201
Publishing Your Web Site 202
Publicizing Your Web Site 203
Submitting Your Site to Search Engines 203
Online Advertising 207
Using Newsgroups to Gain Exposure 210
Creating a Mailing List 210
Offline Publicizing 212
Monitoring Your Web Site 213
Summary 215
Appendix Set Up Your Web Site on a Local Web Server 217
Why Use a Local Web Server? 217
Configuring Internet Information Server 218
Glossary 223
Index 233
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 3, 2000

    A comprehensive guide to building websites with FrontPage

    The Effective Executive's Guide to FrontPage Web Sites starts from scratch. If you want a good reference book with a guide to building a web site within it, this will work for you. The book includes information on everything from a description of how the internet works, to choosing a domain name, to adding interactivity to your website. The only thing I would have liked more of, was more specific information on how to do different formatting by hand within my website, maybe an appendix with some of the basic html tags.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 29, 2000

    Excellent Information for the Newbie and the Experienced User

    This is a very good book for anyone wanting to develop their own web site, particularly the person with little Internet experience. Once I got to the essence of the book, using the Front Page software, I found it to be easily understood and logical. However, this ¿meat¿ was preceded by a lot of information that I didn¿t really need. If you are an experienced internet user, you may wish to scan through the first 1/3 of the book and start indepth study after that. What you will find then is well worth the wait.

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