Effective Fund-Raising Management / Edition 1

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Overview

In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text.

The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice.

This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.

PROFESSIONAL PROMO PIECE COPY..............Recently, the field of fundraising seems to have taken a giant step backward. Rather than conducting principled efforts to support common political, educational, financial, or social causes, the entire process is making headlines as a venue offering opportunities for influence peddling, corruption and self-promotion. The need for a guide to ethical fund-raising management is greater than ever. Effective Fund-Raising Management addresses this need.

The most successful fundraisers understand why certain practices are more effective than others. What works in one situation may not work in another similar--but slightly different--situation. That is why theoretical understanding is vital to fundraising professionals. To be an expert practitioner, one must have have enough theoretical understanding to adapt one's practice to a variety of situations. That is the purpose of Effective Fund-Raising Management--to provide the underlying theoretical and conceptual understandings that enable an effective practitioner to become an expert practitioner.

Indispensable to fund-raising professionals, this invaluable resource:
* reviews the entire scope of the fund-raising profession-- from its historical antecedents to the current legal, ethical, organizational, and theoretical principles underlying its practice today;
* provides concise definitions and explanations of the fund-raising process and its position within the field of public relations;
* links effective fund-raising practices to ethical considerations; and
* examines four of the major methods of fund raising-- annual giving, major gifts, planned giving, and capital campaigns.

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Product Details

  • ISBN-13: 9780805820102
  • Publisher: Taylor & Francis
  • Publication date: 11/1/1997
  • Series: Routledge Communication Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 680
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.44 (d)

Table of Contents

Foreword
Series Editor's Preface
Preface
1 The Function of Fund Raising: Introduction and Overview of the Book 1
2 Parameters of Fund Raising 39
3 Fund-Raising Practitioners 69
4 Professionalism of Fund Raising 103
5 Historical Context of Fund Raising 135
6 Organizational Context of Fund Raising 174
7 Legal Context of Fund Raising 219
8 Ethical Context of Fund Raising 271
9 Theoretical Context of Fund Raising 324
10 The Fund-Raising Process 391
11 Fund-Raising Programs: Annual Giving 444
12 Fund-Raising Programs: Major Gifts 475
13 Fund-Raising Programs: Planned Giving 502
14 Fund-Raising Programs: Capital Campaigns 544
15 Donor Publics: Individuals, Corporations, and Foundations 570
References 622
Author Index 649
Subject Index 657
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 15, 2000

    Top Text for Seasoned Pros and Newcomers

    I am recommending this text to Deans on my campus and to newcomers to fund raising on my staff. This is an excellent text full of detailed how-to tips as well as big-picture analysis. The author does a terrific job of presenting best-practice information. She also points the way to improvements based on research and theory. When her suggestions are 'ahead of the curve,' she lets the reader know. This is the book to buy.

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