Effective Fundraising for Nonprofits: Real-World Strategies That Work / Edition 3

Paperback (Print)
Rent
Rent from BN.com
$8.37
(Save 72%)
Est. Return Date: 10/26/2014
Buy Used
Buy Used from BN.com
$17.64
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $9.87
Usually ships in 1-2 business days
(Save 67%)
Other sellers (Paperback)
  • All (13) from $9.87   
  • New (6) from $28.19   
  • Used (7) from $9.87   
Close
Sort by
Page 1 of 1
Showing 1 – 5 of 6
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$28.19
Seller since 2009

Feedback rating:

(870)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1413312535 *BRAND NEW* Ships Same Day or Next! Ships From Springfield, VA USA!

Ships from: Springfield, VA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$28.83
Seller since 2010

Feedback rating:

(1031)

Condition: New

Ships from: Monroe Township, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$28.83
Seller since 2010

Feedback rating:

(1031)

Condition: New

Ships from: Monroe Township, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$33.30
Seller since 2005

Feedback rating:

(52)

Condition: New
2010-08-24 Paperback New New, tight and clean. APO/FPO orders welcomed! Real World pricing and out of this world service! Orders processed every day! Thanks for shopping with ... us on Alibris! Read more Show Less

Ships from: Mineral Wells, WV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$80.00
Seller since 2014

Feedback rating:

(163)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing 1 – 5 of 6
Close
Sort by

Overview

Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission — ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:

 work with individual donors analyze the donor base plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds

Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

Read More Show Less

Editorial Reviews

From the Publisher
“If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book.”-Advancing Philanthropy, Published by the Association of Fundraising Professionals

“ Gets into the best ways to keep the money flowing in, including using the Web….” -Accounting Today

“ Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.”-San Diego Union-Tribune

San Diego Union-Tribune
Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.
Accounting Today
Gets into the best ways to keep the money flowing in, including using the Web and developing grass roots strategies.
Advancing Philanthropy
If you have room for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits should be that book. Author Ilona Bray...does a remarkable job giving key information about every aspect of fundraising without being too simplistic.
Advancing Philanthropy
If you have room for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits should be that book. Author Ilona Bray... does a remarkable job giving key information about every aspect of fundraising without being too simplistic.
Accounting Today
Gets into the best ways to keep the money flowing in, including using the Web and developing grass roots strategies.
San Diego Union-Tribune
"Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists."
Read More Show Less

Product Details

  • ISBN-13: 9781413312539
  • Publisher: NOLO
  • Publication date: 8/24/2010
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 528
  • Product dimensions: 7.24 (w) x 11.04 (h) x 0.50 (d)

Meet the Author

Ilona Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.
Read More Show Less

Table of Contents

1 Your Fundraising Companion 1

2 Fundraising Tools 5

Fundraising People 7

Fundraising Skills 33

Fundraising Equipment and Technology 43

3 Developing Your Fundraising Plan 55

Getting Started: Set Your Fundraising Goal 57

Evaluate Your Nonprofit's Fundraising Assets 69

Develop Your Fundraising Strategy 75

Create the Final Plan 83

4 Attracting Individual Supporters 85

Make Your Organization Look Support Worthy 87

Understand What Motivates Your Supporters 96

Bring in New Supporters 107

5 How to Keep the Givers Giving 143

Thank Your Supporters (and Help Them Satisfy the IRS) 145

Communicate Your Essential Message 148

Invite Supporters to Get More Involved 161

Analyze Your Donor Base 162

When to Call Your Supporters 166

6 Midscale and Major Donors 169

Background Research 171

Get to know Your Existing Supporters 177

Annual Renewals of Support 183

Lectures, Small Events, and Parties for Major Supporters 185

One-on-One Meetings 189

Setting Up a Focused Major Gifts Campaign 207

7 Funds From the Great Beyond: Bequests and Legacy Gifts 213

How to Attract Legacy Gifts 216

Handling Simple Inheritance Gifts 218

First Steps Toward Attracting Inheritance Gifts 226

Preview of Other Legacy Giving Arrangements 236

8 Special Events 241

Survey of Special Events 245

Choose the Right Event for Your Organization 265

Keep It Green: Attend to Environmental Issues 268

Develop a Realistic Budget 271

Plan and Pace Event Activities 276

Deal With Risks and Liability Issues 284

Last-Minute Tasks and Tips 287

After the Event 289

9 Raising Money Through Business or Sales Activities 293

Tax Rules for Business Activities 296

Learn From Other Nonprofits Experience 303

Develop Your Own Great---And Low-Risk---Business Idea 313

Measure Your Ideas Against Reality 320

Final Planning and Test Runs 325

Licensing, Sponsorships, and Other Relationships With Existing Businesses 333

The Next Steps 337

10 Seeking Grants From Foundations, Corporations, and Government 339

Understand the Funders 340

Research Grant Prospects 347

The Proposal Process, From Query Letter Onward 363

Follow Up With the Funder 385

Grant Renewals 387

11 Creating Printed Communications Materials 389

Brochures 391

Newsletters 392

Annual Reports 396

12 Designing Your Website to Draw in Donors 405

Basic Contact Information 408

Your Organization's Personality 409

Freshness 412

Content 414

Donation Information and Opportunities 417

Information on Where the Money Goes 422

Information About Funders and Donors 422

Tracking Users 423

13 Outreach by Traditional and Social Media 425

Placing Your Organization's Stories With Traditional Media 426

What Makes a Good Story 428

Who to Approach With Your Story 433

Pitching and Placing Stories 443

Protecting Yourself in Media Interactions 456

Making Your Own News: Social Media 461

Appendix

A Worksheets 471

Fundraising Worksheet 1 Sample Cost Analysis

Fundraising Worksheet 2 Fundraising Assets

Fundraising Worksheet 3 Fundraising Strategy Chart

Fundraising Worksheet 4 Mailing Evaluation

Fundraising Worksheet 5 Meeting Checklist

Fundraising Worksheet 6 Projected Special Event Expenses

Fundraising Worksheet 7 Projected Special Event Income

Fundraising Worksheet 8 Grant Priorities Summary Chart

Fundraising Worksheet 9 Grant Prospects Research Overview

Fundraising Worksheet 10 Check Your Website's Fundraising Effectiveness

Index 493

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)