Effective Health Risk Messages

Paperback (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $134.27
Usually ships in 1-2 business days
(Save 6%)
Other sellers (Paperback)
  • All (4) from $134.27   
  • New (3) from $134.27   
  • Used (1) from $174.75   


Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Read More Show Less

Editorial Reviews

Journal of Health Communication: International Perspectives
"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide... "— Arvind Singhal
Journal of Health Communication: International Perspectives - Arvind Singhal
"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide... "
A text for public health, advertising, persuasion, and marketing classes that explains the most effective ways to scare people away from dangerous behavior. It reviews popular theories of behavioral change, including the "fear appeal," covers data collection and analysis procedures, and outlines how to incorporate formative, process, and outcome evaluation as well as when and how to use various media to disseminate health-risk messages. Includes worksheets to help plan a health-message campaign. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780761915089
  • Publisher: SAGE Publications
  • Publication date: 4/12/2001
  • Pages: 226
  • Product dimensions: 8.27 (w) x 11.69 (h) x 0.48 (d)

Table of Contents

1. What Are Health Risk Messages?
Health Risk Messages Defined
What's a Theory?
The Components of a Fear Appeal
Explicit versus Implicit Messages
The Use of Culturally Based Colloquialisms
Types of Threats
2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991
Fear-as-Acquired Drive Model
The Parallel Process Model
Protection Motivation Theory
3. Putting It All Together
The Overall Model
The Depiction of the Model
Comparisons with Other Models
Research on the EPPM
4. Useful Concepts from Other Theories
The Health Belief Model
The Theory of Reasoned Action
Social-Cognitive Theory
Elaboration Likelihood Model
Stages of Change Model
Social Marketing
5. Starting Out the Right Way: Formative Research
Setting Goals and Objectives: The Campaign Plan
Formative Research
The Persuasive Health Message (PHM) Framework
Putting Transients and Constants Together
Gathering Information for the Persuasive Health Message Framework
Categorizing Audience Beliefs: A Chart to Guide Message Development
6. The Risk Behavior Diagnosis Scale
The Origin of the RBD Scale
Theoretical Basis for Expanding the EPPM
The RBD Scale
Tailored Health Risk Messages
Some Additional Guidelines
7. Out of the Tower and Into the Field
Using the RBD at a Campus Health Clinic: Background
8. Data Collection
Types of Evaluation
Gathering Data for the Evaluation
Data Collection Methods
Reliability and Validity
Sample Size
9. Data Analysis
Analyzing Data
10. Getting the Message Out
A Plan of Action
Message of Dissemination Issues
Specific Channels
Suggested Readings
About the Authors

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)