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Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.
| 1 | What is internal communication? | 7 |
| 2 | What does it take to be an internal communicator? | 15 |
| 3 | Your audience - who are they? | 22 |
| 4 | Theories into practice | 29 |
| 5 | Managing internal communication in-house | 45 |
| 6 | Outsourcing the internal communication function | 54 |
| 7 | How the legal framework fits in | 60 |
| 8 | The channels, vehicles and activities | 73 |
| 9 | Who uses which media for what | 86 |
| 10 | The receiving end | 94 |
| 11 | Communicating with special groups | 101 |
| 12 | The globally dispersed workforce | 111 |
| 13 | How to do it - setting about communication | 121 |
| 14 | We can all talk can't we? : face to face | 128 |
| 15 | The creative aspects - writing, editing and designing it yourself | 134 |
| 16 | Publishing the printed word - the logistical aspects | 143 |
| 17 | Broadcast -do it yourself or call in the experts? | 150 |
| 18 | Managing change | 155 |
| 19 | Signposting the ether | 165 |
| 20 | How to measure success | 175 |
| 21 | How to make it happen - gone shopping! | 185 |
| 22 | Internal communication - the future | 193 |
| App. 1 | Internal communications knowledge and skills | 201 |
| App. 2 | Communications in the public sector - a snapshot | 208 |
| App. 3 | Setting up an internal communications function - things to consider | 211 |
Anonymous
Posted January 16, 2006
With sections on e-mail etiquette, Maslow¿s hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
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Overview
Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.