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Effective Marketing with InfoTrac College Edition / Edition 3
     

Effective Marketing with InfoTrac College Edition / Edition 3

by William G. Zikmund, Michael d'Amico
 

ISBN-10: 032406392X

ISBN-13: 9780324063929

Pub. Date: 02/08/2001

Publisher: Cengage Learning

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology.

Overview

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment.

Product Details

ISBN-13:
9780324063929
Publisher:
Cengage Learning
Publication date:
02/08/2001
Edition description:
3RD
Pages:
592
Product dimensions:
8.50(w) x 10.90(h) x 0.80(d)

Table of Contents

1. The Nature of Marketing 2. Marketing Management: Strategy and Ethical Behavior 3. Environmental Forces in an E-commerce World: The Macroenvironment 4. The Microenvironment in an Era of Global Business 5. Global Information Systems and Marketing Research 6. Consumer Behavior 7. Business Markets and Organizational Buying 8. Market Segmentation, Targeting, and Positioning Strategies 9. Basic Concepts about Goods, Services, and Ideas 10. Strategies for New Products and the Product Life Cycle 11. The Nature of Supply Chain and Distribution 12. Retailing, Direct Marketing, and Wholesaling 13. Integrated Marketing Communications 14. Advertising and Public Relations in an e-commerce World 15. Personal Selling, Sales Management, and Sales Promotion 16. Introduction to Pricing Concepts 17. Pricing Strategy and Tactics

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