Effective Media Relations by Michael Bland, Alison Theaker, David W. Wragg |, Paperback | Barnes & Noble
Effective Media Relations

Effective Media Relations

4.0 1
by Michael Bland, Alison Theaker, David W. Wragg
     
 

The power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work

Overview

The power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

For the newcomer to public relations, Effective Media Relations is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.

Product Details

ISBN-13:
9780749443801
Publisher:
Kogan Page, Ltd.
Publication date:
06/03/2005
Series:
PR in Practice Series
Edition description:
REV
Pages:
176
Product dimensions:
0.35(w) x 6.14(h) x 9.21(d)

Meet the Author

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years.  Since 1990 he has taught at Leeds Metropolitan University.

David Wragg is an independent consultant.

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Effective Media Relations 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book¿s hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.