Effective Public Relations (DK Essential Managers Series)

by DK

Overview

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. 

The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Product Details

ISBN-13:	9780756662622
Publisher:	DK
Publication date:	07/25/2001
Series:	DK Essential Managers Series
Sold by:	Penguin Group
Format:	eBook
Pages:	72
File size:	1 MB
Age Range:	3 Months

About the Author

Moi Ali runs her own public relations and marketing company, specializing in clients with limited budgets -- in particular small businesses and charities. She is a regular contributor to marketing and PR journals and is the author of a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

Editorial Reviews

It hits all the bases... ()

From the Publisher